Brandwave

How popular isYonex in search?

In August 2026, there were an estimated 368K branded searches for Yonex worldwide which is down 18.2% over the last 11 months. Yonex holds 66.2% estimated Share of Search among tennis racket brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yonex66.2%
  2. Babolat24.3%
  3. Dunlop6%
  4. Head2.2%
  5. Wilson1.5%
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Which tennis racket brands compete with Yonex?

Yonex against tennis racket brands worldwide, by month

Share of Search by month for Yonex, Babolat, Dunlop, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatDunlopHeadWilson
Oct 202566.9%24.5%4.9%2.2%1.5%
Nov 202562.3%27.9%5.6%2.5%1.7%
Dec 202570.2%21.1%5.2%2.3%1.3%
Jan 202667.1%24.6%4.9%2.2%1.2%
Feb 202667.5%24.7%4.1%2.2%1.5%
Mar 202662.5%28%5.6%2.5%1.4%
Apr 202663.1%28.3%4.6%2.5%1.4%
May 202662.8%28.1%5.6%2.1%1.4%
Jun 202663.7%28.5%4.7%1.7%1.4%
Jul 202667.3%24.7%5%1.8%1.2%
Aug 202666.2%24.3%6%2.2%1.5%
Sep 2026—————

  1. 1.Yonex

    66.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Babolat

    24.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Dunlop

    6%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  4. 4.Head

    2.2%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Wilson

    1.5%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Yonex and its closest rivals

How has branded search demand for Yonex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yonex worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis racket brands worldwide decreased from 66.9% to 66.2%.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis racket brands worldwide peaked at 70.2% in December 2025 and was lowest at 62.3% in November 2025.

How did search popularity change for tennis racket brands worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis racket brands worldwide, from 5% to 6%.

  2. In August 2026, Yonex lost estimated Share of Search among tennis racket brands worldwide, from 67.3% to 66.2%.

  3. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  4. Estimated monthly branded searches for Babolat worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

  5. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Yonex compete?

Yonex is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton shuttles2nd of 633.7%Show ranking
Badminton rackets2nd of 633.8%Show ranking
Badminton brands2nd of 533.9%Show ranking
Tennis rackets1st of 665.5%Show ranking
Tennis racket brands1st of 566.2%Shown above

How is Yonex measured?

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yonex

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How the Brand Demand Index is measured

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