Ashaway vs Yonex:Which is more popular by branded search?
In August 2026, Yonex had more branded searches than Ashaway among badminton shuttles worldwide. Yonex was estimated to have 368K branded searches compared to Ashaway’s 3.6K, and held a 33.7% Share of Search versus Ashaway’s 0.33%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ashaway or Yonex?
Compare the badminton shuttles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yonex, Ashaway. The figures are in the table below the chart.
View monthly share of search table
| Month | Carlton | Yonex | Li-Ning | Babolat | Victor | Ashaway |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 44.2% | 13.3% | 16.2% | 1.8% | 0.43% |
| Nov 2025 | 25.5% | 38.1% | 17.1% | 17.1% | 1.9% | 0.46% |
| Dec 2025 | 24.2% | 44.3% | 16.3% | 13.3% | 1.5% | 0.43% |
| Jan 2026 | 20.1% | 45% | 16.5% | 16.5% | 1.5% | 0.44% |
| Feb 2026 | 24.3% | 44.5% | 13.3% | 16.3% | 1.2% | 0.36% |
| Mar 2026 | 29.6% | 36.2% | 16.2% | 16.2% | 1.5% | 0.35% |
| Apr 2026 | 29.6% | 36.2% | 16.2% | 16.2% | 1.5% | 0.35% |
| May 2026 | 29.6% | 36.2% | 16.2% | 16.2% | 1.5% | 0.35% |
| Jun 2026 | 19.8% | 24.2% | 44.2% | 10.8% | 0.79% | 0.24% |
| Jul 2026 | 29.5% | 36.1% | 19.7% | 13.2% | 1.2% | 0.35% |
| Aug 2026 | 33.7% | 33.7% | 18.4% | 12.4% | 1.4% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ashaway and Yonex comparison changed over the last 12 months?
3 findings
- Yonex was ahead of Ashaway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ashaway’s estimated Share of Search among badminton shuttles worldwide moved from 0.43% to 0.33%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton shuttles worldwide moved from 44.2% to 33.7%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for badminton shuttles worldwide in August 2026?
3 changes
In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%.
In August 2026, Yonex lost estimated Share of Search among badminton shuttles worldwide, from 36.1% to 33.7%.
Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ashaway’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.