Brandwave

How popular isYonex in search?

In August 2026, there were an estimated 368K branded searches for Yonex worldwide which is down 18.2% over the last 11 months. Yonex holds 33.7% estimated Share of Search among badminton shuttles worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Carlton33.7%
  2. Yonex33.7%
  3. Li-Ning18.4%
  4. Babolat12.4%
  5. Victor1.4%
  6. Ashaway0.33%
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Where does Yonex compete?

Yonex is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton shuttles2nd of 633.7%Shown below
Badminton rackets2nd of 633.8%Show ranking
Badminton brands2nd of 533.9%Show ranking
Tennis rackets1st of 665.5%Show ranking
Tennis racket brands1st of 566.2%Show ranking

Which badminton shuttles compete with Yonex?

Yonex against badminton shuttles worldwide, by month

Share of Search by month for Carlton, Yonex, Li-Ning, Babolat. The figures are in the table below the chart.

View monthly share of search table
MonthCarltonYonexLi-NingBabolatVictorAshaway
Oct 202524.2%44.2%13.3%16.2%1.8%0.43%
Nov 202525.5%38.1%17.1%17.1%1.9%0.46%
Dec 202524.2%44.3%16.3%13.3%1.5%0.43%
Jan 202620.1%45%16.5%16.5%1.5%0.44%
Feb 202624.3%44.5%13.3%16.3%1.2%0.36%
Mar 202629.6%36.2%16.2%16.2%1.5%0.35%
Apr 202629.6%36.2%16.2%16.2%1.5%0.35%
May 202629.6%36.2%16.2%16.2%1.5%0.35%
Jun 202619.8%24.2%44.2%10.8%0.79%0.24%
Jul 202629.5%36.1%19.7%13.2%1.2%0.35%
Aug 202633.7%33.7%18.4%12.4%1.4%0.33%
Sep 2026——————

  1. 1.Carlton

    33.7%

    Moved from 2nd to 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Yonex

    33.7%

    Moved from 1st to 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Li-Ning

    18.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Babolat

    12.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Victor

    1.4%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  6. 6.Ashaway

    0.33%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yonex and its closest rivals

How has branded search demand for Yonex changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yonex worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton shuttles worldwide decreased from 44.2% to 33.7%.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton shuttles worldwide peaked at 45% in January 2026 and was lowest at 24.2% in June 2026.
  • Across the 11 months ending August 2026, Yonex fell from 1st to 2nd among badminton shuttles worldwide.

How did search popularity change for badminton shuttles worldwide in August 2026?

  1. In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%.

  2. In August 2026, Yonex lost estimated Share of Search among badminton shuttles worldwide, from 36.1% to 33.7%.

  3. In August 2026, Li-Ning lost estimated Share of Search among badminton shuttles worldwide, from 19.7% to 18.4%.

  4. In August 2026, Babolat lost estimated Share of Search among badminton shuttles worldwide, from 13.2% to 12.4%.

  5. Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Yonex measured?

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yonex

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How the Brand Demand Index is measured

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