How popular isYonex in search?
In August 2026, there were an estimated 368K branded searches for Yonex worldwide which is down 18.2% over the last 11 months. Yonex holds 33.9% estimated Share of Search among badminton brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which badminton brands compete with Yonex?
Share of Search by month for Carlton, Yonex, Li-Ning, Babolat. The figures are in the table below the chart.
View monthly share of search table
| Month | Carlton | Yonex | Li-Ning | Babolat | Victor |
|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 44.4% | 13.3% | 16.3% | 1.8% |
| Nov 2025 | 25.6% | 38.2% | 17.1% | 17.1% | 1.9% |
| Dec 2025 | 24.3% | 44.5% | 16.3% | 13.4% | 1.5% |
| Jan 2026 | 20.2% | 45.2% | 16.6% | 16.6% | 1.5% |
| Feb 2026 | 24.4% | 44.6% | 13.4% | 16.4% | 1.2% |
| Mar 2026 | 29.7% | 36.3% | 16.3% | 16.3% | 1.5% |
| Apr 2026 | 29.7% | 36.3% | 16.3% | 16.3% | 1.5% |
| May 2026 | 29.7% | 36.3% | 16.3% | 16.3% | 1.5% |
| Jun 2026 | 19.8% | 24.2% | 44.3% | 10.9% | 0.8% |
| Jul 2026 | 29.6% | 36.2% | 19.8% | 13.3% | 1.2% |
| Aug 2026 | 33.9% | 33.9% | 18.5% | 12.4% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.9% | 368K | +22.3% | +4.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.9% | 368K | 0% | -2.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.5% | 201K | 0% | -1.3 points | |
| 4, held 4th | 12.4% | 135K | 0% | -0.9 points | |
| 5, held 5th | 1.4% | 14.8K | +22.3% | +0.2 points |
1.Carlton
33.9%
Moved from 2nd to 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.3 points.
2.
Yonex33.9%
Moved from 1st to 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.
Li-Ning18.5%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Babolat12.4%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.
Victor1.4%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
Compare search popularity between Yonex and its closest rivals
How has branded search demand for Yonex changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yonex worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton brands worldwide decreased from 44.4% to 33.9%.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among badminton brands worldwide peaked at 45.2% in January 2026 and was lowest at 24.2% in June 2026.
- Across the 11 months ending August 2026, Yonex fell from 1st to 2nd among badminton brands worldwide.
How did search popularity change for badminton brands worldwide in August 2026?
5 changes
In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton brands worldwide, at 33.9%.
In August 2026, Yonex lost estimated Share of Search among badminton brands worldwide, from 36.2% to 33.9%.
In August 2026, Li-Ning lost estimated Share of Search among badminton brands worldwide, from 19.8% to 18.5%.
In August 2026, Babolat lost estimated Share of Search among badminton brands worldwide, from 13.3% to 12.4%.
Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Yonex compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Badminton shuttles | 2nd of 6 | 33.7% | Show ranking |
| Badminton rackets | 2nd of 6 | 33.8% | Show ranking |
| Badminton brands | 2nd of 5 | 33.9% | Shown above |
| Tennis rackets | 1st of 6 | 65.5% | Show ranking |
| Tennis racket brands | 1st of 5 | 66.2% | Show ranking |
How is Yonex measured?
Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yonex
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Is Yonex your brand?
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