Brandwave

Padel racket brands:Which are searched most?

In September 2026, Yonex was the most searched among padel racket brands worldwide, with an estimated 368K branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yonex61.6%
  2. Babolat27.6%
  3. Head9.5%
  4. Wilson1.4%

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Share of SearchLeaderboard

Compare the padel racket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among padel racket brands worldwide, by month

Share of Search by month for Yonex, Babolat, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatHeadWilson
Oct 202566.6%24.4%7.5%1.5%
Nov 202561.5%27.6%9.2%1.7%
Dec 202570.2%21.1%7.4%1.3%
Jan 202666.4%24.3%8.1%1.2%
Feb 202666.6%24.4%7.5%1.5%
Mar 202661.3%27.5%9.9%1.3%
Apr 202660.8%27.3%10.6%1.3%
May 202661.1%27.4%10.2%1.3%
Jun 202661.3%27.5%9.9%1.3%
Jul 202664.1%23.5%11.2%1.2%
Aug 202664.8%23.8%10%1.4%
Sep 202661.6%27.6%9.5%1.4%

This month’s ranking, September 2026

  1. 1.Yonex

    61.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Babolat

    27.6%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Head

    9.5%

    Held 3rd. 56.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Wilson

    1.4%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among padel racket brands worldwide?

In September 2026, Yonex was the most searched among padel racket brands worldwide, with an estimated 368K branded searches and 61.6% estimated Share of Search within this set. Babolat is in 2nd place, 34 percentage points behind at 27.6% Share of Search.

Global padel racket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yonex66.6% → 61.6%70.2%Dec 202560.8%Apr 20261st
Babolat24.4% → 27.6%27.6%Sep 202621.1%Dec 20252nd
Head7.5% → 9.5%11.2%Jul 20267.4%Dec 20253rd
Wilson1.5% → 1.4%1.7%Nov 20251.2%Jul 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among padel racket brands worldwide decreased from 66.6% to 61.6%.
  • Across the 12 months ending September 2026, Babolat’s estimated Share of Search among padel racket brands worldwide increased from 24.4% to 27.6%.
  • Across the 12 months ending September 2026, Head’s estimated Share of Search among padel racket brands worldwide increased from 7.5% to 9.5%.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among padel racket brands worldwide peaked at 70.2% in December 2025 and was lowest at 60.8% in April 2026.
  • Across the 12 months ending September 2026, Babolat’s estimated Share of Search among padel racket brands worldwide peaked at 27.6% in September 2026 and was lowest at 21.1% in December 2025.
  • Across the 12 months ending September 2026, Head’s estimated Share of Search among padel racket brands worldwide peaked at 11.2% in July 2026 and was lowest at 7.4% in December 2025.
  • Across the 12 months ending September 2026, Wilson held steady: its estimated Share of Search among padel racket brands worldwide moved less than 0.5 percentage points.

How did search popularity change for padel racket brands worldwide in September 2026?

  1. In September 2026, Babolat gained estimated Share of Search among padel racket brands worldwide, from 23.8% to 27.6%.

  2. In September 2026, Yonex lost estimated Share of Search among padel racket brands worldwide, from 64.8% to 61.6%.

  3. Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How the Brand Demand Index is measured

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