Adidas vs Bullpadel:Which is more popular?
In September 2026, Bullpadel had more branded searches than Adidas among padel racket brands worldwide. Bullpadel had about 90,500 branded searches, while Adidas had 44,400. Bullpadel made up 11.6% of all padel racket brand searches we track, and Adidas accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Adidas and Bullpadel each appeared in three of the five answers. Bullpadel was mentioned before Adidas in every answer that named either.
Who do people search for more?
Bullpadel, about 2 searches for every 1 for Adidas
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Bullpadel, named ahead of Adidas in 3 of 3 answers
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Top padel racket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas and Bullpadel were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bullpadel was listed before Adidas in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babolat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bullpadel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about padel racket brands
5 answers
Asked ChatGPT
“Which padel racket brand should I buy?”
Asked ChatGPT
“What are the best padel racket brands?”
Asked ChatGPT
“What's the best padel racket brand for beginner players?”
Searched Google, AI Overview
“best padel racket”
Searched Google, AI Overview
“padel racket for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Adidas or Bullpadel more popular in search?
This chart shows how often people search Google for Adidas and Bullpadel by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bullpadel, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Bullpadel | Head | Nox | Adidas | Wilson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 19.2% | 10.6% | 5.9% | 4.9% | 5.7% | 1.2% |
| Nov 2025 | 45.9% | 20.6% | 13.7% | 6.9% | 5.6% | 6.1% | 1.2% |
| Dec 2025 | 54.6% | 16.4% | 11% | 5.8% | 4.5% | 6.7% | 0.98% |
| Jan 2026 | 53.7% | 19.7% | 8.8% | 6.6% | 4.4% | 5.9% | 0.97% |
| Feb 2026 | 54.1% | 19.8% | 8.9% | 6.1% | 4.5% | 5.3% | 1.2% |
| Mar 2026 | 47.2% | 21.1% | 11.6% | 7.6% | 5.2% | 6.3% | 1% |
| Apr 2026 | 48.1% | 21.6% | 9.7% | 8.4% | 5.3% | 5.9% | 1.1% |
| May 2026 | 47.3% | 21.2% | 11.6% | 7.9% | 5.2% | 5.8% | 1% |
| Jun 2026 | 49.2% | 22.1% | 9.9% | 7.9% | 4.4% | 5.4% | 1.1% |
| Jul 2026 | 52.3% | 19.2% | 8.6% | 9.1% | 4.7% | 5.1% | 0.94% |
| Aug 2026 | 51% | 18.7% | 10.2% | 7.8% | 5% | 6.1% | 1.1% |
| Sep 2026 | 47.3% | 21.2% | 11.6% | 7.3% | 5.8% | 5.7% | 1% |
How has the Adidas and Bullpadel comparison changed over the last 12 months?
3 findings
- Bullpadel was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among padel racket brands worldwide held steady at 5.7%, and its estimated monthly branded searches moved from 49.3K to 44.4K.
- Across the 12 months ending September 2026, Bullpadel’s share of searches among padel racket brands worldwide moved from 10.6% to 11.6%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for padel racket brands worldwide in September 2026?
2 changes
In September 2026, Nox overtook Adidas to rank 5th among padel racket brands worldwide, with 5.8% of the searches.
In September 2026, Bullpadel gained share of searches among padel racket brands worldwide, from 10.2% to 11.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adidas’ and Bullpadel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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