Brandwave

Nox vs Yonex:Which is searched more?

In September 2026, Yonex had more branded searches than Nox among padel racket brands worldwide. Yonex had about 368,000 branded searches, while Nox had 45,200. Yonex made up 47.3% of all padel racket brand searches we track, and Nox accounted for 5.8%. These are worldwide searches for English-language branded terms.

Share of searches among padel racket brands worldwide in September 2026Is Nox or Yonex more popular in search?
Nox5.8%45.2K searches
vs
Yonex47.3%368K searches

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Is Nox or Yonex more popular in search?

Compare the padel racket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nox and Yonex among padel racket brands worldwide, by month

Share of searches by month for Yonex, Nox. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatBullpadelHeadNoxAdidasWilson
Oct 202552.5%19.2%10.6%5.9%4.9%5.7%1.2%
Nov 202545.9%20.6%13.7%6.9%5.6%6.1%1.2%
Dec 202554.6%16.4%11%5.8%4.5%6.7%0.98%
Jan 202653.7%19.7%8.8%6.6%4.4%5.9%0.97%
Feb 202654.1%19.8%8.9%6.1%4.5%5.3%1.2%
Mar 202647.2%21.1%11.6%7.6%5.2%6.3%1%
Apr 202648.1%21.6%9.7%8.4%5.3%5.9%1.1%
May 202647.3%21.2%11.6%7.9%5.2%5.8%1%
Jun 202649.2%22.1%9.9%7.9%4.4%5.4%1.1%
Jul 202652.3%19.2%8.6%9.1%4.7%5.1%0.94%
Aug 202651%18.7%10.2%7.8%5%6.1%1.1%
Sep 202647.3%21.2%11.6%7.3%5.8%5.7%1%

How has the Nox and Yonex comparison changed over the last 12 months?

3 findings
  • Yonex was ahead of Nox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands worldwide moved from 4.9% to 5.8%, and its estimated monthly branded searches moved from 41.9K to 45.2K.
  • Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands worldwide moved from 52.5% to 47.3%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for padel racket brands worldwide in September 2026?

2 changes
  1. In September 2026, Nox overtook Adidas to rank 5th among padel racket brands worldwide, with 5.8% of the searches.

  2. In September 2026, Yonex lost share of searches among padel racket brands worldwide, from 51% to 47.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nox’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nox

2 branded search terms

  • nox padel
  • nox padel racket

Yonex

1 branded search term

  • yonex

How the Brand Demand Index is measured

Other head-to-heads among padel racket brands

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