Brandwave

How popular isNox?

In September 2026, people searched for Nox by name about 45,200 times worldwide, a 7.9% increase from the previous year. These searches made up 5.8% of all global padel racket brand searches, placing Nox fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about padel racket brands, Nox appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Nox is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. YonexShare of searches 47.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BabolatShare of searches 21.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BullpadelShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. HeadShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. NoxShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nox is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nox1st
  2. Head2nd
  3. Bullpadel3rd
  4. Babolat4th
  5. Wilson5th
  6. Adidas6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bullpadel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which padel racket brands compete with Nox?

Nox against padel racket brands worldwide, by month

Share of searches by month for Yonex, Babolat, Bullpadel, Head, Nox, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatBullpadelHeadNoxAdidasWilson
Oct 202552.5%19.2%10.6%5.9%4.9%5.7%1.2%
Nov 202545.9%20.6%13.7%6.9%5.6%6.1%1.2%
Dec 202554.6%16.4%11%5.8%4.5%6.7%0.98%
Jan 202653.7%19.7%8.8%6.6%4.4%5.9%0.97%
Feb 202654.1%19.8%8.9%6.1%4.5%5.3%1.2%
Mar 202647.2%21.1%11.6%7.6%5.2%6.3%1%
Apr 202648.1%21.6%9.7%8.4%5.3%5.9%1.1%
May 202647.3%21.2%11.6%7.9%5.2%5.8%1%
Jun 202649.2%22.1%9.9%7.9%4.4%5.4%1.1%
Jul 202652.3%19.2%8.6%9.1%4.7%5.1%0.94%
Aug 202651%18.7%10.2%7.8%5%6.1%1.1%
Sep 202647.3%21.2%11.6%7.3%5.8%5.7%1%

  1. 1.Yonex

    47.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Babolat

    21.2%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  3. 3.Bullpadel

    11.6%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  4. 4.Head

    7.3%

    Held 4th. 56.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Nox

    5.8%

    Moved from 6th to 5th. 45.2K estimated branded searches, +24.9% vs prior month. Share +0.8 points.

  6. 6.Adidas

    5.7%

    Moved from 5th to 6th. 44.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Wilson

    1%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Nox and its closest rivals

Every comparison with Nox

6 comparisons

How has branded search demand for Nox changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nox worldwide rose from 41.9K to 45.2K.
  • Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands worldwide increased from 4.9% to 5.8%.
  • Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands worldwide peaked at 5.8% in September 2026 and was lowest at 4.4% in June 2026.
  • Across the 12 months ending September 2026, Nox rose from 6th to 5th among padel racket brands worldwide.

How did search popularity change for padel racket brands worldwide in September 2026?

6 changes

  1. In September 2026, Nox overtook Adidas to rank 5th among padel racket brands worldwide, with 5.8% of the searches.

  2. In September 2026, Babolat gained share of searches among padel racket brands worldwide, from 18.7% to 21.2%.

  3. In September 2026, Bullpadel gained share of searches among padel racket brands worldwide, from 10.2% to 11.6%.

  4. In September 2026, Yonex lost share of searches among padel racket brands worldwide, from 51% to 47.3%.

  5. In September 2026, Head lost share of searches among padel racket brands worldwide, from 7.8% to 7.3%.

  6. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Nox’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nox padel
  • nox padel racket

Do you work for Nox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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