Nox vs Wilson:Which is searched more?
In September 2026, Nox had more branded searches than Wilson among padel racket brands worldwide. Nox had about 45,200 branded searches, while Wilson had 8,100. Nox made up 5.8% of all padel racket brand searches we track, and Wilson accounted for 1%. These are worldwide searches for English-language branded terms.
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Is Nox or Wilson more popular in search?
Compare the padel racket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nox, Wilson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Bullpadel | Head | Nox | Adidas | Wilson |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 19.2% | 10.6% | 5.9% | 4.9% | 5.7% | 1.2% |
| Nov 2025 | 45.9% | 20.6% | 13.7% | 6.9% | 5.6% | 6.1% | 1.2% |
| Dec 2025 | 54.6% | 16.4% | 11% | 5.8% | 4.5% | 6.7% | 0.98% |
| Jan 2026 | 53.7% | 19.7% | 8.8% | 6.6% | 4.4% | 5.9% | 0.97% |
| Feb 2026 | 54.1% | 19.8% | 8.9% | 6.1% | 4.5% | 5.3% | 1.2% |
| Mar 2026 | 47.2% | 21.1% | 11.6% | 7.6% | 5.2% | 6.3% | 1% |
| Apr 2026 | 48.1% | 21.6% | 9.7% | 8.4% | 5.3% | 5.9% | 1.1% |
| May 2026 | 47.3% | 21.2% | 11.6% | 7.9% | 5.2% | 5.8% | 1% |
| Jun 2026 | 49.2% | 22.1% | 9.9% | 7.9% | 4.4% | 5.4% | 1.1% |
| Jul 2026 | 52.3% | 19.2% | 8.6% | 9.1% | 4.7% | 5.1% | 0.94% |
| Aug 2026 | 51% | 18.7% | 10.2% | 7.8% | 5% | 6.1% | 1.1% |
| Sep 2026 | 47.3% | 21.2% | 11.6% | 7.3% | 5.8% | 5.7% | 1% |
How has the Nox and Wilson comparison changed over the last 12 months?
3 findings
- Nox was ahead of Wilson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands worldwide moved from 4.9% to 5.8%, and its estimated monthly branded searches moved from 41.9K to 45.2K.
- Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands worldwide moved from 1.2% to 1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for padel racket brands worldwide in September 2026?
2 changes
In September 2026, Nox overtook Adidas to rank 5th among padel racket brands worldwide, with 5.8% of the searches.
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nox’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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