Brandwave

Head vs Yonex:Which is searched more?

In September 2026, Yonex had more branded searches than Head among padel racket brands worldwide. Yonex was estimated to have 368K branded searches compared to Head’s 56.5K, and held a 61.6% Share of Search versus Head’s 9.5%. These are worldwide searches for English-language branded terms.

Share of Search among padel racket brands worldwide in September 2026Which is more popular in search, Head or Yonex?
Head9.5%56.5K searches
vs
Yonex61.6%368K searches

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Which is more popular in search, Head or Yonex?

Compare the padel racket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Head and Yonex among padel racket brands worldwide, by month

Share of Search by month for Yonex, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatHeadWilson
Oct 202566.6%24.4%7.5%1.5%
Nov 202561.5%27.6%9.2%1.7%
Dec 202570.2%21.1%7.4%1.3%
Jan 202666.4%24.3%8.1%1.2%
Feb 202666.6%24.4%7.5%1.5%
Mar 202661.3%27.5%9.9%1.3%
Apr 202660.8%27.3%10.6%1.3%
May 202661.1%27.4%10.2%1.3%
Jun 202661.3%27.5%9.9%1.3%
Jul 202664.1%23.5%11.2%1.2%
Aug 202664.8%23.8%10%1.4%
Sep 202661.6%27.6%9.5%1.4%

How has the Head and Yonex comparison changed over the last 12 months?

  • Yonex was ahead of Head in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Head’s estimated Share of Search among padel racket brands worldwide moved from 7.5% to 9.5%, and its estimated monthly branded searches moved from 51K to 56.5K.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among padel racket brands worldwide moved from 66.6% to 61.6%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for padel racket brands worldwide in September 2026?

  1. In September 2026, Yonex lost estimated Share of Search among padel racket brands worldwide, from 64.8% to 61.6%.

  2. Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.

Other head-to-heads among padel racket brands

How each brand is measured

Brandwave collects information about searches that people make online using Head’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Head

3 branded search terms

  • head padel
  • head tennis
  • head tennis racket

Yonex

1 branded search term

  • yonex

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.