Brandwave

How popular isWilson in search?

In August 2026, there were an estimated 8.1K branded searches for Wilson worldwide which is down 18.2% over the last 11 months. Wilson holds 0.04% estimated Share of Search among basketball brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike96.8%
  2. Baden2.1%
  3. Spalding0.64%
  4. Molten0.35%
  5. Wilson0.04%
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Where does Wilson compete?

Wilson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball brands5th of 50.04%Shown below
Tennis racket brands5th of 51.5%Show ranking
Squash racket brands4th of 58.6%Show ranking

Which basketball brands compete with Wilson?

Wilson against basketball brands worldwide, by month

Share of Search by month for Nike, Baden, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthNikeBadenSpaldingMoltenWilson
Oct 202597.4%1.4%0.64%0.43%0.05%
Nov 202598.3%0.97%0.36%0.29%0.03%
Dec 202598%1.2%0.43%0.36%0.03%
Jan 202697.9%1.2%0.43%0.43%0.03%
Feb 202697.6%1.4%0.53%0.43%0.05%
Mar 202697.6%1.4%0.53%0.35%0.03%
Apr 202697.1%1.8%0.64%0.43%0.04%
May 202697.1%1.8%0.64%0.43%0.04%
Jun 202696.8%2.1%0.64%0.35%0.04%
Jul 202696.6%1.7%0.64%0.95%0.03%
Aug 202696.8%2.1%0.64%0.35%0.04%
Sep 2026—————

  1. 1.Nike

    96.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Baden

    2.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  3. 3.Spalding

    0.64%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Molten

    0.35%

    Moved from 3rd to 4th. 74K estimated branded searches, -63.2% vs prior month. Share -0.6 points.

  5. 5.Wilson

    0.04%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Wilson and its closest rivals

How has branded search demand for Wilson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wilson worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among basketball brands worldwide held steady, from 0.05% to 0.04%.

How did search popularity change for basketball brands worldwide in August 2026?

  1. In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%.

  2. In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.

  3. Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Wilson measured?

Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wilson padel

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How the Brand Demand Index is measured

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