Brandwave

How popular isWilson in search?

In August 2026, there were an estimated 8.1K branded searches for Wilson worldwide which is down 18.2% over the last 11 months. Wilson holds 1.1% estimated Share of Search among volleyballs worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Baden62.3%
  2. Spalding18.7%
  3. Molten10.2%
  4. Mikasa6.9%
  5. Wilson1.1%
  6. Tachikara0.75%
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Which volleyballs compete with Wilson?

Wilson against volleyballs worldwide, by month

Share of Search by month for Baden, Spalding, Molten, Mikasa, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthBadenSpaldingMoltenMikasaWilsonTachikara
Oct 202549.9%22.4%15%10%1.6%1.1%
Nov 202551.9%19%15.6%10.4%1.7%1.4%
Dec 202551%18.6%15.3%12.5%1.4%1.1%
Jan 202651.6%18.9%18.9%8.5%1.4%0.75%
Feb 202653.2%19.4%16%8.7%1.7%0.95%
Mar 202655%20.2%13.5%9%1.2%0.99%
Apr 202656%20.5%13.8%7.5%1.2%1%
May 202656.1%20.6%13.8%7.5%1.2%0.82%
Jun 202662.3%18.7%10.2%6.9%1.1%0.75%
Jul 202648.1%17.7%26.3%6.5%0.86%0.58%
Aug 202662.3%18.7%10.2%6.9%1.1%0.75%
Sep 2026——————

  1. 1.Baden

    62.3%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +14.2 points.

  2. 2.Spalding

    18.7%

    Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Molten

    10.2%

    Moved from 2nd to 3rd. 74K estimated branded searches, -63.2% vs prior month. Share -16 points.

  4. 4.Mikasa

    6.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Wilson

    1.1%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Tachikara

    0.75%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between Wilson and its closest rivals

How has branded search demand for Wilson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wilson worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among volleyballs worldwide decreased from 1.6% to 1.1%.

How did search popularity change for volleyballs worldwide in August 2026?

  1. In August 2026, Spalding overtook Molten to rank 2nd among volleyballs worldwide, at 18.7%.

  2. In August 2026, Baden gained estimated Share of Search among volleyballs worldwide, from 48.1% to 62.3%.

  3. In August 2026, Molten lost estimated Share of Search among volleyballs worldwide, from 26.3% to 10.2%.

  4. Estimated monthly branded searches for Mikasa worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  5. Estimated monthly branded searches for Tachikara worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

  6. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Wilson compete?

Wilson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball brands5th of 50.04%Show ranking
Golf balls6th of 60.6%Show ranking
Volleyballs5th of 61.1%Shown above
Tennis rackets5th of 61.4%Show ranking
Tennis racket brands5th of 51.5%Show ranking
Tennis balls4th of 64.2%Show ranking
Squash rackets4th of 68.2%Show ranking
Squash racket brands4th of 58.6%Show ranking

How is Wilson measured?

Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wilson padel

Do you work for Wilson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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