Brandwave

Golf balls:Which are searched most?

Bridgestone and Callaway share the highest estimated Share of Search among golf balls worldwide, at 27.2% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bridgestone27.2%
  2. Callaway27.2%
  3. Titleist22.3%
  4. TaylorMade18.2%
  5. Srixon4.5%
  6. Wilson0.6%

Follow golf balls and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the golf balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among golf balls worldwide, by month

Share of Search by month for Bridgestone, Callaway, Titleist, TaylorMade, Srixon. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneCallawayTitleistTaylorMadeSrixonWilson
Oct 202545%13.5%20.1%16.5%4.1%0.81%
Nov 202542.2%15.4%18.9%18.9%3.8%0.76%
Dec 202540.2%14.7%22%18%4.4%0.72%
Jan 202642.3%15.5%18.9%18.9%3.8%0.62%
Feb 202644.6%13.4%20%16.3%4.9%0.8%
Mar 202638.4%14%25.7%17.2%4.2%0.57%
Apr 202627.3%27.3%22.3%18.2%4.5%0.49%
May 202631.1%17%25.4%20.8%5.1%0.56%
Jun 202631.1%17%25.4%20.8%5.1%0.68%
Jul 202635.6%15.9%23.8%19.4%4.8%0.52%
Aug 202627.2%27.2%22.3%18.2%4.5%0.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bridgestone

    27.2%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -8.3 points.

  2. 2.Callaway

    27.2%

    Moved from 4th to 2nd. 368K estimated branded searches, +83.1% vs prior month. Share +11.3 points.

  3. 3.Titleist

    22.3%

    Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.TaylorMade

    18.2%

    Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Srixon

    4.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Wilson

    0.6%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among golf balls worldwide?

Bridgestone and Callaway share the highest estimated Share of Search among golf balls worldwide, at 27.2% in August 2026.

Global golf balls, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bridgestone45% → 27.2%45%Oct 202527.2%Aug 20261st
Callaway13.5% → 27.2%27.3%Apr 202613.4%Feb 20264th → 2nd
Titleist20.1% → 22.3%25.7%Mar 202618.9%Nov 20252nd → 3rd
TaylorMade16.5% → 18.2%20.8%May 202616.3%Feb 20263rd → 4th
Srixon4.1% → 4.5%5.1%May 20263.8%Nov 20255th
Wilson0.81% → 0.6%0.81%Oct 20250.49%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among golf balls worldwide decreased from 45% to 27.2%.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide increased from 13.5% to 27.2%.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf balls worldwide increased from 20.1% to 22.3%.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf balls worldwide increased from 16.5% to 18.2%.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide peaked at 27.3% in April 2026 and was lowest at 13.4% in February 2026.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf balls worldwide peaked at 25.7% in March 2026 and was lowest at 18.9% in November 2025.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf balls worldwide peaked at 20.8% in May 2026 and was lowest at 16.3% in February 2026.
  • Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf balls worldwide peaked at 5.1% in May 2026 and was lowest at 3.8% in November 2025.
  • Across the 11 months ending August 2026, Callaway rose from 4th to 2nd among golf balls worldwide.
  • Across the 11 months ending August 2026, Titleist fell from 2nd to 3rd among golf balls worldwide.
  • Across the 11 months ending August 2026, TaylorMade fell from 3rd to 4th among golf balls worldwide.
  • Across the 11 months ending August 2026, Srixon and Wilson held steady: their estimated Share of Search among golf balls worldwide each moved less than 0.5 percentage points.

How did search popularity change for golf balls worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to rank 2nd among golf balls worldwide, at 27.2%.

  2. In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%.

  3. In August 2026, Titleist lost estimated Share of Search among golf balls worldwide, from 23.8% to 22.3%.

  4. In August 2026, TaylorMade lost estimated Share of Search among golf balls worldwide, from 19.4% to 18.2%.

  5. Srixon’s estimated Share of Search among golf balls worldwide has lost ground for 3 months in a row, from 5.1% to 4.5% in August 2026.

  6. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free