Brandwave

How popular isCallaway in search?

In August 2026, there were an estimated 368K branded searches for Callaway worldwide which is up 123% over the last 11 months. Callaway holds 27.2% estimated Share of Search among golf balls worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bridgestone27.2%
  2. Callaway27.2%
  3. Titleist22.3%
  4. TaylorMade18.2%
  5. Srixon4.5%
  6. Wilson0.6%
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Which golf balls compete with Callaway?

Callaway against golf balls worldwide, by month

Share of Search by month for Bridgestone, Callaway, Titleist, TaylorMade, Srixon. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneCallawayTitleistTaylorMadeSrixonWilson
Oct 202545%13.5%20.1%16.5%4.1%0.81%
Nov 202542.2%15.4%18.9%18.9%3.8%0.76%
Dec 202540.2%14.7%22%18%4.4%0.72%
Jan 202642.3%15.5%18.9%18.9%3.8%0.62%
Feb 202644.6%13.4%20%16.3%4.9%0.8%
Mar 202638.4%14%25.7%17.2%4.2%0.57%
Apr 202627.3%27.3%22.3%18.2%4.5%0.49%
May 202631.1%17%25.4%20.8%5.1%0.56%
Jun 202631.1%17%25.4%20.8%5.1%0.68%
Jul 202635.6%15.9%23.8%19.4%4.8%0.52%
Aug 202627.2%27.2%22.3%18.2%4.5%0.6%
Sep 2026——————

  1. 1.Bridgestone

    27.2%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -8.3 points.

  2. 2.Callaway

    27.2%

    Moved from 4th to 2nd. 368K estimated branded searches, +83.1% vs prior month. Share +11.3 points.

  3. 3.Titleist

    22.3%

    Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.TaylorMade

    18.2%

    Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Srixon

    4.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Wilson

    0.6%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between Callaway and its closest rivals

How has branded search demand for Callaway changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Callaway worldwide rose from 165K to 368K.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide increased from 13.5% to 27.2%.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide peaked at 27.3% in April 2026 and was lowest at 13.4% in February 2026.
  • Across the 11 months ending August 2026, Callaway rose from 4th to 2nd among golf balls worldwide.

How did search popularity change for golf balls worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to rank 2nd among golf balls worldwide, at 27.2%.

  2. In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%.

  3. In August 2026, Titleist lost estimated Share of Search among golf balls worldwide, from 23.8% to 22.3%.

  4. In August 2026, TaylorMade lost estimated Share of Search among golf balls worldwide, from 19.4% to 18.2%.

  5. Srixon’s estimated Share of Search among golf balls worldwide has lost ground for 3 months in a row, from 5.1% to 4.5% in August 2026.

  6. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Callaway compete?

Callaway is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf gloves2nd of 61.7%Show ranking
Golf balls2nd of 627.2%Shown above
Golf club brands1st of 536.3%Show ranking
Golf bags1st of 636.8%Show ranking

How is Callaway measured?

Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • callaway

Do you work for Callaway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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