Callaway vs Sun Mountain:Which is more popular by branded search?
In August 2026, Callaway had more branded searches than Sun Mountain among golf bags worldwide. Callaway was estimated to have 368K branded searches compared to Sun Mountain’s 2.9K, and held a 36.8% Share of Search versus Sun Mountain’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Callaway or Sun Mountain?
Compare the golf bags people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Callaway, Sun Mountain. The figures are in the table below the chart.
View monthly share of search table
| Month | Callaway | Titleist | TaylorMade | PING | Ogio | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.9% | 35.6% | 29.1% | 7.2% | 3.9% | 0.35% |
| Nov 2025 | 26.1% | 32% | 32% | 5.3% | 4.3% | 0.38% |
| Dec 2025 | 24% | 35.8% | 29.2% | 5.9% | 4.8% | 0.35% |
| Jan 2026 | 25.9% | 31.6% | 31.6% | 6.4% | 4.3% | 0.24% |
| Feb 2026 | 23.9% | 35.6% | 29.1% | 7.2% | 3.9% | 0.28% |
| Mar 2026 | 22.1% | 40.4% | 27% | 6.6% | 3.6% | 0.32% |
| Apr 2026 | 36.6% | 29.9% | 24.5% | 6% | 2.7% | 0.29% |
| May 2026 | 24.3% | 36.4% | 29.7% | 6% | 3.3% | 0.36% |
| Jun 2026 | 24% | 35.9% | 29.3% | 7.2% | 3.2% | 0.43% |
| Jul 2026 | 24.3% | 36.4% | 29.7% | 6% | 3.3% | 0.35% |
| Aug 2026 | 36.8% | 30.1% | 24.6% | 4.9% | 3.3% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
How has the Callaway and Sun Mountain comparison changed over the last 12 months?
3 findings
- Callaway was ahead of Sun Mountain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf bags worldwide moved from 23.9% to 36.8%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, Sun Mountain’s estimated Share of Search among golf bags worldwide moved from 0.35% to 0.29%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for golf bags worldwide in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.8%.
Estimated monthly branded searches for Sun Mountain worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Callaway’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
1 branded search term
- callaway
Sun Mountain
1 branded search term
- sun mountain golf
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.