Brandwave

How popular isPING?

In September 2026, people searched for PING by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 5.8% of all global golf bag brand searches, placing PING fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about golf bag brands, PING appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

PING is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. TitleistShare of searches 35.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. TaylorMadeShare of searches 28.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. CallawayShare of searches 23.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. PINGShare of searches 5.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. OgioShare of searches 3.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top golf bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, PING appeared in all three answers. PING is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Sun Mountain2nd
  3. Titleist3rd
  4. TaylorMade4th
  5. Ogio5th
  6. Callaway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist3 of 3Named in 3 of 3 ChatGPT answers
  • PING3 of 3Named in 3 of 3 ChatGPT answers
  • Sun Mountain3 of 3Named in 3 of 3 ChatGPT answers
  • TaylorMade1 of 3Named in 1 of 3 ChatGPT answers
  • Ogio1 of 3Named in 1 of 3 ChatGPT answers
  • Callaway0 of 3Named in 0 of 3 ChatGPT answers

See every answer about golf bag brands

3 answers

  • Asked ChatGPT

    “Which golf bag brand should I buy?”

    1. 1PING
    2. 2Sun Mountain
    3. 3Titleist

  • Asked ChatGPT

    “What are the best golf bag brands?”

    1. 1PING
    2. 2Sun Mountain
    3. 3Titleist
    4. 4TaylorMade
    5. 5Ogio

  • Asked ChatGPT

    “What's the best golf bag brand for walking the course?”

    1. 1Sun Mountain
    2. 2PING
    3. 3Titleist

  • Searched Google, AI Overview

    “best golf bag”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “golf stand bag”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which golf bag brands compete with PING?

PING against golf bag brands worldwide, by month

Share of searches by month for Titleist, TaylorMade, Callaway, PING, Ogio, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGOgioSun Mountain
Oct 202534.7%28.3%23.3%7%4.7%2%
Nov 202531.4%31.4%25.6%5.2%4.2%2.3%
Dec 202535%28.6%23.5%5.8%4.7%2.4%
Jan 202631.2%31.2%25.5%6.3%4.2%1.8%
Feb 202634.7%28.4%23.3%7%4.7%2%
Mar 202639.7%26.6%21.7%6.5%3.6%1.9%
Apr 202629.5%24.1%36.1%5.9%2.7%1.7%
May 202635.8%29.3%24%5.9%3.2%1.8%
Jun 202635%28.6%23.4%7%3.8%2.1%
Jul 202635.5%29%23.7%5.8%3.9%2.1%
Aug 202629.6%24.2%36.2%4.9%3.3%1.7%
Sep 202635.4%28.9%23.8%5.8%3.9%2.2%

  1. 1.Titleist

    35.4%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +5.8 points.

  2. 2.TaylorMade

    28.9%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +4.7 points.

  3. 3.Callaway

    23.8%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.5 points.

  4. 4.PING

    5.8%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1 points.

  5. 5.Ogio

    3.9%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.6 points.

  6. 6.Sun Mountain

    2.2%

    Held 6th. 15K estimated branded searches, -15.3% vs prior month. Share +0.4 points.

Compare popularity between PING and its closest rivals

Every comparison with PING

9 comparisons

How has branded search demand for PING changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PING worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, PING’s share of searches among golf bag brands worldwide decreased from 7% to 5.8%.
  • Across the 12 months ending September 2026, PING’s share of searches among golf bag brands worldwide peaked at 7% in June 2026 and was lowest at 4.9% in August 2026.

How did search popularity change for golf bag brands worldwide in September 2026?

5 changes

  1. In September 2026, Titleist overtook Callaway to become the leader among golf bag brands worldwide, with 35.4% of the searches.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among golf bag brands worldwide, with 28.9% of the searches.

  3. In September 2026, PING gained share of searches among golf bag brands worldwide, from 4.9% to 5.8%.

  4. In September 2026, Ogio gained share of searches among golf bag brands worldwide, from 3.3% to 3.9%.

  5. In September 2026, Callaway lost share of searches among golf bag brands worldwide, from 36.2% to 23.8%.

How are PING’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ping golf

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How the Brand Demand Index is measured

Where does PING compete?

PING is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf brands6th of 72%Show ranking
Cart bag brands5th of 72.1%Show ranking
Golf club brands5th of 62.1%Show ranking
Stand bag brands5th of 65.6%Show ranking
Golf bag brands4th of 65.8%Shown above
Creator with pink hair and a pink jacket

Is PING your brand?

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