Brandwave

How popular isPING in search?

In September 2026, there were an estimated 40.5K branded searches for PING worldwide which is down 18.2% over the last 12 months. PING holds 5.3% estimated Share of Search among golf brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Titleist32.4%
  2. TaylorMade26.5%
  3. Callaway21.7%
  4. Srixon9.7%
  5. PING5.3%
  6. Cobra Golf4.4%
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Which golf brands compete with PING?

PING against golf brands worldwide, by month

Share of Search by month for Titleist, TaylorMade, Callaway, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistTaylorMadeCallawaySrixonPINGCobra Golf
Oct 202532.7%26.7%22%6.6%6.6%5.4%
Nov 202529.9%29.9%24.4%6%4.9%4.9%
Dec 202533.1%27.1%22.2%6.7%5.5%5.5%
Jan 202628.9%28.9%23.6%5.8%5.8%7.1%
Feb 202631.9%26.1%21.4%7.8%6.4%6.4%
Mar 202636.9%24.7%20.2%6.1%6.1%6.1%
Apr 202627.7%22.7%33.9%5.6%5.6%4.6%
May 202633.2%27.1%22.2%6.7%5.5%5.5%
Jun 202632.8%26.8%21.9%6.6%6.6%5.4%
Jul 202633.2%27.1%22.1%6.7%5.5%5.5%
Aug 202628%22.9%34.2%5.6%4.6%4.6%
Sep 202632.4%26.5%21.7%9.7%5.3%4.4%

  1. 1.Titleist

    32.4%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

  2. 2.TaylorMade

    26.5%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +3.6 points.

  3. 3.Callaway

    21.7%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.5 points.

  4. 4.Srixon

    9.7%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  5. 5.PING

    5.3%

    Moved from 6th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  6. 6.Cobra Golf

    4.4%

    Moved from 5th to 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

Compare search popularity between PING and its closest rivals

Every comparison with PING

How has branded search demand for PING changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PING worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, PING’s estimated Share of Search among golf brands worldwide decreased from 6.6% to 5.3%.
  • Across the 12 months ending September 2026, PING’s estimated Share of Search among golf brands worldwide peaked at 6.6% in October 2025 and was lowest at 4.6% in August 2026.
  • Across the 12 months ending September 2026, PING fell from 4th to 5th among golf brands worldwide.

How did search popularity change for golf brands worldwide in September 2026?

  1. In September 2026, Titleist overtook Callaway to become the leader among golf brands worldwide, with 32.4% estimated Share of Search.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among golf brands worldwide, with 26.5% estimated Share of Search.

  3. In September 2026, PING overtook Cobra Golf to rank 5th among golf brands worldwide, with 5.3% estimated Share of Search.

  4. In September 2026, Srixon gained estimated Share of Search among golf brands worldwide, from 5.6% to 9.7%.

  5. In September 2026, Callaway lost estimated Share of Search among golf brands worldwide, from 34.2% to 21.7%.

  6. Estimated monthly branded searches for Cobra Golf worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does PING compete?

PING is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cart bag brands5th of 72.1%Show ranking
Golf brands5th of 65.3%Shown above
Golf bags4th of 65.8%Show ranking
Golf club brands4th of 55.9%Show ranking
Stand bag brands4th of 46.2%Show ranking

How is PING measured?

Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ping golf

Do you work for PING? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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