Brandwave

How popular isTaylorMade in search?

In September 2026, there were an estimated 201K branded searches for TaylorMade worldwide which held steady over the last 12 months. TaylorMade holds 26.5% estimated Share of Search among golf brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Titleist32.4%
  2. TaylorMade26.5%
  3. Callaway21.7%
  4. Srixon9.7%
  5. PING5.3%
  6. Cobra Golf4.4%
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Which golf brands compete with TaylorMade?

TaylorMade against golf brands worldwide, by month

Share of Search by month for Titleist, TaylorMade, Callaway, Srixon, PING, Cobra Golf. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistTaylorMadeCallawaySrixonPINGCobra Golf
Oct 202532.7%26.7%22%6.6%6.6%5.4%
Nov 202529.9%29.9%24.4%6%4.9%4.9%
Dec 202533.1%27.1%22.2%6.7%5.5%5.5%
Jan 202628.9%28.9%23.6%5.8%5.8%7.1%
Feb 202631.9%26.1%21.4%7.8%6.4%6.4%
Mar 202636.9%24.7%20.2%6.1%6.1%6.1%
Apr 202627.7%22.7%33.9%5.6%5.6%4.6%
May 202633.2%27.1%22.2%6.7%5.5%5.5%
Jun 202632.8%26.8%21.9%6.6%6.6%5.4%
Jul 202633.2%27.1%22.1%6.7%5.5%5.5%
Aug 202628%22.9%34.2%5.6%4.6%4.6%
Sep 202632.4%26.5%21.7%9.7%5.3%4.4%

  1. 1.Titleist

    32.4%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

  2. 2.TaylorMade

    26.5%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +3.6 points.

  3. 3.Callaway

    21.7%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.5 points.

  4. 4.Srixon

    9.7%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  5. 5.PING

    5.3%

    Moved from 6th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  6. 6.Cobra Golf

    4.4%

    Moved from 5th to 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

Compare search popularity between TaylorMade and its closest rivals

Every comparison with TaylorMade

How has branded search demand for TaylorMade changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for TaylorMade worldwide held steady at 201K.
  • Across the 12 months ending September 2026, TaylorMade’s estimated Share of Search among golf brands worldwide peaked at 29.9% in November 2025 and was lowest at 22.7% in April 2026.

How did search popularity change for golf brands worldwide in September 2026?

  1. In September 2026, Titleist overtook Callaway to become the leader among golf brands worldwide, with 32.4% estimated Share of Search.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among golf brands worldwide, with 26.5% estimated Share of Search.

  3. In September 2026, PING overtook Cobra Golf to rank 5th among golf brands worldwide, with 5.3% estimated Share of Search.

  4. In September 2026, Srixon gained estimated Share of Search among golf brands worldwide, from 5.6% to 9.7%.

  5. In September 2026, Callaway lost estimated Share of Search among golf brands worldwide, from 34.2% to 21.7%.

  6. Estimated monthly branded searches for Cobra Golf worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does TaylorMade compete?

TaylorMade is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf gloves3rd of 60.8%Show ranking
Cart Bag brands3rd of 710.5%Show ranking
Golf balls3rd of 617.6%Show ranking
Golf brands2nd of 626.5%Shown above
Golf bags2nd of 628.9%Show ranking
Golf club brands2nd of 529.3%Show ranking
Stand Bag brands2nd of 430.8%Show ranking
Golf bag brands2nd of 431.5%Show ranking
Golf glove brands1st of 342.2%Show ranking

How is TaylorMade measured?

Brandwave collects information about searches that people make online using TaylorMade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • taylormade

Do you work for TaylorMade? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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