Nike vs TaylorMade:Which is more popular by branded search?
In August 2026, Nike had more branded searches than TaylorMade among golf gloves worldwide. Nike was estimated to have 20.4M branded searches compared to TaylorMade’s 246K, and held a 94.8% Share of Search versus TaylorMade’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nike or TaylorMade?
Compare the golf gloves people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, TaylorMade. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Callaway | Titleist | TaylorMade | FootJoy | Srixon |
|---|---|---|---|---|---|---|
| Oct 2025 | 96.4% | 0.78% | 1.2% | 0.95% | 0.52% | 0.23% |
| Nov 2025 | 97.2% | 0.64% | 0.79% | 0.79% | 0.43% | 0.16% |
| Dec 2025 | 97% | 0.64% | 0.96% | 0.78% | 0.43% | 0.19% |
| Jan 2026 | 96.7% | 0.78% | 0.96% | 0.96% | 0.43% | 0.19% |
| Feb 2026 | 96.3% | 0.78% | 1.2% | 0.95% | 0.52% | 0.29% |
| Mar 2026 | 96.1% | 0.78% | 1.4% | 0.95% | 0.52% | 0.23% |
| Apr 2026 | 93.8% | 2.1% | 1.7% | 1.4% | 0.76% | 0.34% |
| May 2026 | 94.6% | 1.1% | 1.7% | 1.4% | 0.77% | 0.34% |
| Jun 2026 | 95.6% | 0.94% | 1.4% | 1.2% | 0.63% | 0.28% |
| Jul 2026 | 95.6% | 0.94% | 1.4% | 1.2% | 0.63% | 0.28% |
| Aug 2026 | 94.8% | 1.7% | 1.4% | 1.1% | 0.63% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nike and TaylorMade comparison changed over the last 12 months?
3 findings
- Nike was ahead of TaylorMade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among golf gloves worldwide moved from 96.4% to 94.8%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf gloves worldwide moved from 0.95% to 1.1%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for golf gloves worldwide in August 2026?
3 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf gloves worldwide, at 1.7%.
In August 2026, Nike lost estimated Share of Search among golf gloves worldwide, from 95.6% to 94.8%.
Estimated monthly branded searches for TaylorMade worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nike’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike
1 branded search term
- nike
TaylorMade
1 branded search term
- taylormade
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.