Brandwave

How popular isCallaway in search?

In August 2026, there were an estimated 368K branded searches for Callaway worldwide which is up 123% over the last 11 months. Callaway holds 1.7% estimated Share of Search among golf gloves worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike94.8%
  2. Callaway1.7%
  3. Titleist1.4%
  4. TaylorMade1.1%
  5. FootJoy0.63%
  6. Srixon0.28%
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Which golf gloves compete with Callaway?

Callaway against golf gloves worldwide, by month

Share of Search by month for Nike, Callaway. The figures are in the table below the chart.

View monthly share of search table
MonthNikeCallawayTitleistTaylorMadeFootJoySrixon
Oct 202596.4%0.78%1.2%0.95%0.52%0.23%
Nov 202597.2%0.64%0.79%0.79%0.43%0.16%
Dec 202597%0.64%0.96%0.78%0.43%0.19%
Jan 202696.7%0.78%0.96%0.96%0.43%0.19%
Feb 202696.3%0.78%1.2%0.95%0.52%0.29%
Mar 202696.1%0.78%1.4%0.95%0.52%0.23%
Apr 202693.8%2.1%1.7%1.4%0.76%0.34%
May 202694.6%1.1%1.7%1.4%0.77%0.34%
Jun 202695.6%0.94%1.4%1.2%0.63%0.28%
Jul 202695.6%0.94%1.4%1.2%0.63%0.28%
Aug 202694.8%1.7%1.4%1.1%0.63%0.28%
Sep 2026——————

  1. 1.Nike

    94.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Callaway

    1.7%

    Moved from 4th to 2nd. 368K estimated branded searches, +83.1% vs prior month. Share +0.8 points.

  3. 3.Titleist

    1.4%

    Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.TaylorMade

    1.1%

    Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FootJoy

    0.63%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Srixon

    0.28%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Callaway and its closest rivals

How has branded search demand for Callaway changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Callaway worldwide rose from 165K to 368K.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf gloves worldwide increased from 0.78% to 1.7%.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf gloves worldwide peaked at 2.1% in April 2026 and was lowest at 0.64% in November 2025.
  • Across the 11 months ending August 2026, Callaway rose from 4th to 2nd among golf gloves worldwide.

How did search popularity change for golf gloves worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to rank 2nd among golf gloves worldwide, at 1.7%.

  2. In August 2026, Nike lost estimated Share of Search among golf gloves worldwide, from 95.6% to 94.8%.

  3. Estimated monthly branded searches for FootJoy worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  4. Estimated monthly branded searches for TaylorMade worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

  5. Estimated monthly branded searches for Titleist worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.

  6. Estimated monthly branded searches for Srixon worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

Where does Callaway compete?

Callaway is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Golf gloves2nd of 61.7%Shown above
Golf balls2nd of 627.2%Show ranking
Golf club brands1st of 536.3%Show ranking
Golf bags1st of 636.8%Show ranking

How is Callaway measured?

Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • callaway

Do you work for Callaway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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