Brandwave

Golf bags:Which brands are most popular in search?

In August 2026, Callaway was the most searched among golf bags worldwide, with an estimated 368K branded searches and 36.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Callaway36.8%
  2. Titleist30.1%
  3. TaylorMade24.6%
  4. PING4.9%
  5. Ogio3.3%
  6. Sun Mountain0.29%

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Share of SearchLeaderboard

Compare the golf bags people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among golf bags worldwide, by month

Share of Search by month for Callaway, Titleist, TaylorMade, PING, Ogio. The figures are in the table below the chart.

View monthly share of search table
MonthCallawayTitleistTaylorMadePINGOgioSun Mountain
Oct 202523.9%35.6%29.1%7.2%3.9%0.35%
Nov 202526.1%32%32%5.3%4.3%0.38%
Dec 202524%35.8%29.2%5.9%4.8%0.35%
Jan 202625.9%31.6%31.6%6.4%4.3%0.24%
Feb 202623.9%35.6%29.1%7.2%3.9%0.28%
Mar 202622.1%40.4%27%6.6%3.6%0.32%
Apr 202636.6%29.9%24.5%6%2.7%0.29%
May 202624.3%36.4%29.7%6%3.3%0.36%
Jun 202624%35.9%29.3%7.2%3.2%0.43%
Jul 202624.3%36.4%29.7%6%3.3%0.35%
Aug 202636.8%30.1%24.6%4.9%3.3%0.29%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Callaway

    36.8%

    Moved from 3rd to 1st. 368K estimated branded searches, +83.1% vs prior month. Share +12.5 points.

  2. 2.Titleist

    30.1%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -6.3 points.

  3. 3.TaylorMade

    24.6%

    Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -5.1 points.

  4. 4.PING

    4.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Ogio

    3.3%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Sun Mountain

    0.29%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among golf bags worldwide?

In August 2026, Callaway was the most searched among golf bags worldwide, with an estimated 368K branded searches and 36.8% estimated Share of Search within this set. Titleist is in 2nd place, 6.7 percentage points behind at 30.1% Share of Search.

Global golf bags, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Callaway23.9% → 36.8%36.8%Aug 202622.1%Mar 20263rd → 1st
Titleist35.6% → 30.1%40.4%Mar 202629.9%Apr 20261st → 2nd
TaylorMade29.1% → 24.6%32%Nov 202524.5%Apr 20262nd → 3rd
PING7.2% → 4.9%7.2%Jun 20264.9%Aug 20264th
Ogio3.9% → 3.3%4.8%Dec 20252.7%Apr 20265th
Sun Mountain0.35% → 0.29%0.43%Jun 20260.24%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf bags worldwide increased from 23.9% to 36.8%.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf bags worldwide decreased from 35.6% to 30.1%.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf bags worldwide decreased from 29.1% to 24.6%.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf bags worldwide decreased from 7.2% to 4.9%.
  • Across the 11 months ending August 2026, Ogio’s estimated Share of Search among golf bags worldwide decreased from 3.9% to 3.3%.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf bags worldwide peaked at 36.8% in August 2026 and was lowest at 22.1% in March 2026.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf bags worldwide peaked at 40.4% in March 2026 and was lowest at 29.9% in April 2026.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf bags worldwide peaked at 32% in November 2025 and was lowest at 24.5% in April 2026.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf bags worldwide peaked at 7.2% in June 2026 and was lowest at 4.9% in August 2026.
  • Across the 11 months ending August 2026, Ogio’s estimated Share of Search among golf bags worldwide peaked at 4.8% in December 2025 and was lowest at 2.7% in April 2026.
  • Across the 11 months ending August 2026, Callaway rose from 3rd to 1st among golf bags worldwide.
  • Across the 11 months ending August 2026, Titleist fell from 1st to 2nd among golf bags worldwide.
  • Across the 11 months ending August 2026, TaylorMade fell from 2nd to 3rd among golf bags worldwide.
  • Across the 11 months ending August 2026, Sun Mountain held steady: its estimated Share of Search among golf bags worldwide moved less than 0.5 percentage points.

How did search popularity change for golf bags worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.8%.

  2. In August 2026, Titleist lost estimated Share of Search among golf bags worldwide, from 36.4% to 30.1%.

  3. In August 2026, TaylorMade lost estimated Share of Search among golf bags worldwide, from 29.7% to 24.6%.

  4. In August 2026, PING lost estimated Share of Search among golf bags worldwide, from 6% to 4.9%.

  5. Estimated monthly branded searches for Ogio worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  6. Estimated monthly branded searches for Sun Mountain worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

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