Callaway vs Ogio:Which is more popular by branded search?
In August 2026, Callaway had more branded searches than Ogio among golf bags worldwide. Callaway was estimated to have 368K branded searches compared to Ogio’s 33.1K, and held a 36.2% Share of Search versus Ogio’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Callaway or Ogio?
Compare the golf bags people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Callaway, Ogio. The figures are in the table below the chart.
View monthly share of search table
| Month | Callaway | Titleist | TaylorMade | PING | Ogio | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 35% | 28.6% | 7% | 3.9% | 2.1% |
| Nov 2025 | 25.6% | 31.4% | 31.4% | 5.2% | 4.2% | 2.3% |
| Dec 2025 | 23.5% | 35% | 28.6% | 5.8% | 4.7% | 2.4% |
| Jan 2026 | 25.5% | 31.2% | 31.2% | 6.3% | 4.2% | 1.8% |
| Feb 2026 | 23.5% | 35% | 28.6% | 7% | 3.9% | 2% |
| Mar 2026 | 21.7% | 39.7% | 26.6% | 6.5% | 3.6% | 1.9% |
| Apr 2026 | 36.1% | 29.5% | 24.1% | 5.9% | 2.7% | 1.7% |
| May 2026 | 24% | 35.8% | 29.3% | 5.9% | 3.2% | 1.8% |
| Jun 2026 | 23.5% | 35.2% | 28.8% | 7.1% | 3.2% | 2.2% |
| Jul 2026 | 23.9% | 35.7% | 29.2% | 5.9% | 3.2% | 2.1% |
| Aug 2026 | 36.2% | 29.6% | 24.2% | 4.9% | 3.3% | 1.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Callaway and Ogio comparison changed over the last 12 months?
3 findings
- Callaway was ahead of Ogio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf bags worldwide moved from 23.5% to 36.2%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, Ogio’s estimated Share of Search among golf bags worldwide moved from 3.9% to 3.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for golf bags worldwide in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.2%.
Estimated monthly branded searches for Ogio worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Callaway’s and Ogio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.