TaylorMade vs Vessel:Which is searched more?
In September 2026, TaylorMade had more branded searches than Vessel among stand bag brands worldwide. TaylorMade had about 201,000 branded searches, while Vessel had 54,900. TaylorMade made up 27.8% of all stand bag brand searches we track, and Vessel accounted for 7.6%. These are worldwide searches for English-language branded terms.
Follow TaylorMade vs Vessel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is TaylorMade or Vessel more popular in search?
Compare the stand bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for TaylorMade, Vessel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | Vessel | PING | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.5% | 22.6% | 7.5% | 6.8% | 2% |
| Nov 2025 | 30.1% | 30.1% | 24.6% | 8.1% | 5% | 2.2% |
| Dec 2025 | 33.5% | 27.4% | 22.5% | 8.8% | 5.5% | 2.3% |
| Jan 2026 | 30.4% | 30.4% | 24.8% | 6.7% | 6.1% | 1.7% |
| Feb 2026 | 33.7% | 27.6% | 22.6% | 7.4% | 6.8% | 1.9% |
| Mar 2026 | 38.4% | 25.6% | 21% | 6.9% | 6.3% | 1.8% |
| Apr 2026 | 28.4% | 23.2% | 34.7% | 6.2% | 5.7% | 1.7% |
| May 2026 | 34.2% | 28% | 22.9% | 7.5% | 5.6% | 1.7% |
| Jun 2026 | 33.2% | 27.1% | 22.2% | 8.8% | 6.7% | 2% |
| Jul 2026 | 34.2% | 27.9% | 22.8% | 7.5% | 5.6% | 2% |
| Aug 2026 | 28.7% | 23.4% | 35.1% | 6.4% | 4.7% | 1.7% |
| Sep 2026 | 34.1% | 27.8% | 22.8% | 7.6% | 5.6% | 2.1% |
How has the TaylorMade and Vessel comparison changed over the last 12 months?
3 findings
- TaylorMade was ahead of Vessel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands worldwide moved from 27.5% to 27.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Vessel’s share of searches among stand bag brands worldwide moved from 7.5% to 7.6%, and its estimated monthly branded searches held steady at 54.9K.
How did search popularity change for stand bag brands worldwide in September 2026?
2 changes

In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 27.8% of the searches.

In September 2026, Vessel gained share of searches among stand bag brands worldwide, from 6.4% to 7.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using TaylorMade’s and Vessel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
TaylorMade
1 branded search term
- taylormade
Vessel
2 branded search terms
- vessel bags
- vessel golf bag
Other head-to-heads among stand bag brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.