Brandwave

TaylorMade vs Titleist:Which is searched more?

In September 2026, Titleist had more branded searches than TaylorMade among stand bag brands worldwide. Titleist was estimated to have 246K branded searches compared to TaylorMade’s 201K, and held a 37.7% Share of Search versus TaylorMade’s 30.8%. These are worldwide searches for English-language branded terms.

Share of Search among stand bag brands worldwide in September 2026Which is more popular in search, TaylorMade or Titleist?
TaylorMade30.8%201K searches
vs
Titleist37.7%246K searches

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Which is more popular in search, TaylorMade or Titleist?

Compare the stand bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

TaylorMade and Titleist among stand bag brands worldwide, by month

Share of Search by month for Titleist, TaylorMade. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistTaylorMadeCallawayPING
Oct 202537.2%30.4%24.9%7.5%
Nov 202533.5%33.5%27.4%5.5%
Dec 202537.7%30.8%25.3%6.2%
Jan 202633.1%33.1%27.1%6.7%
Feb 202637.2%30.4%24.9%7.5%
Mar 202642%28.1%23%6.9%
Apr 202630.8%25.2%37.7%6.2%
May 202637.7%30.9%25.2%6.2%
Jun 202637.2%30.4%24.9%7.5%
Jul 202637.7%30.8%25.2%6.2%
Aug 202631.2%25.5%38.2%5.1%
Sep 202637.7%30.8%25.3%6.2%

How has the TaylorMade and Titleist comparison changed over the last 12 months?

  • Titleist was ahead of TaylorMade in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TaylorMade’s estimated Share of Search among stand bag brands worldwide moved from 30.4% to 30.8%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Titleist’s estimated Share of Search among stand bag brands worldwide moved from 37.2% to 37.7%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for stand bag brands worldwide in September 2026?

  1. In September 2026, Titleist overtook Callaway to become the leader among stand bag brands worldwide, with 37.7% estimated Share of Search.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 30.8% estimated Share of Search.

Other head-to-heads among stand bag brands

How each brand is measured

Brandwave collects information about searches that people make online using TaylorMade’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TaylorMade

1 branded search term

  • taylormade

Titleist

1 branded search term

  • titleist

How the Brand Demand Index is measured

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