Brandwave

How popular isVessel?

In September 2026, people searched for Vessel by name about 54,900 times worldwide, about the same as the previous year. These searches made up 7.6% of all global stand bag brand searches, placing Vessel fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about stand bag brands, Vessel appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Vessel is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. TitleistShare of searches 34.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. TaylorMadeShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CallawayShare of searches 22.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. VesselShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. PINGShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top stand bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vessel appeared in all five answers. Vessel is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Sun Mountain2nd
  3. Vessel3rd
  4. Titleist4th
  5. Callaway5th
  6. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vessel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stand bag brands compete with Vessel?

Vessel against stand bag brands worldwide, by month

Share of searches by month for Titleist, TaylorMade, Callaway, Vessel, PING, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayVesselPINGSun Mountain
Oct 202533.7%27.5%22.6%7.5%6.8%2%
Nov 202530.1%30.1%24.6%8.1%5%2.2%
Dec 202533.5%27.4%22.5%8.8%5.5%2.3%
Jan 202630.4%30.4%24.8%6.7%6.1%1.7%
Feb 202633.7%27.6%22.6%7.4%6.8%1.9%
Mar 202638.4%25.6%21%6.9%6.3%1.8%
Apr 202628.4%23.2%34.7%6.2%5.7%1.7%
May 202634.2%28%22.9%7.5%5.6%1.7%
Jun 202633.2%27.1%22.2%8.8%6.7%2%
Jul 202634.2%27.9%22.8%7.5%5.6%2%
Aug 202628.7%23.4%35.1%6.4%4.7%1.7%
Sep 202634.1%27.8%22.8%7.6%5.6%2.1%

  1. 1.Titleist

    34.1%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +5.4 points.

  2. 2.TaylorMade

    27.8%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

  3. 3.Callaway

    22.8%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.2 points.

  4. 4.Vessel

    7.6%

    Held 4th. 54.9K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  5. 5.PING

    5.6%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  6. 6.Sun Mountain

    2.1%

    Held 6th. 15K estimated branded searches, -15.3% vs prior month. Share +0.4 points.

Compare popularity between Vessel and its closest rivals

Every comparison with Vessel

5 comparisons

How has branded search demand for Vessel changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vessel worldwide held steady at 54.9K.
  • Across the 12 months ending September 2026, Vessel’s share of searches among stand bag brands worldwide peaked at 8.8% in December 2025 and was lowest at 6.2% in April 2026.

How did search popularity change for stand bag brands worldwide in September 2026?

5 changes

  1. In September 2026, Titleist overtook Callaway to become the leader among stand bag brands worldwide, with 34.1% of the searches.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 27.8% of the searches.

  3. In September 2026, Vessel gained share of searches among stand bag brands worldwide, from 6.4% to 7.6%.

  4. In September 2026, PING gained share of searches among stand bag brands worldwide, from 4.7% to 5.6%.

  5. In September 2026, Callaway lost share of searches among stand bag brands worldwide, from 35.1% to 22.8%.

How are Vessel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vessel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vessel bags
  • vessel golf bag

Do you work for Vessel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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