How popular isSun Mountain?
In September 2026, people searched for Sun Mountain by name about 15,000 times worldwide, about the same as the previous year. These searches made up 2.1% of all global stand bag brand searches, placing Sun Mountain sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about stand bag brands, Sun Mountain appeared in four of the five answers and was the second most recommended of the six.
Sun Mountain is the sixth most searched of 6 competitors and the second most recommended in AI answers.
TitleistShare of searches 34.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
TaylorMadeShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CallawayShare of searches 22.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
VesselShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Sun MountainShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top stand bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sun Mountain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sun Mountain is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PING1st
Sun Mountain2nd
Vessel3rd
Titleist4th
Callaway5th
TaylorMade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vessel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand bag brands
5 answers
Asked ChatGPT
“Which stand bag brand should I buy?”
Asked ChatGPT
“What are the best stand bag brands?”
Asked ChatGPT
“What's the best stand bag brand for a golfer?”
Searched Google, AI Overview
“lightweight golf bag”
Searched Google, AI Overview
“stand golf bag”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which stand bag brands compete with Sun Mountain?
Share of searches by month for Titleist, TaylorMade, Callaway, Vessel, PING, Sun Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | Vessel | PING | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.5% | 22.6% | 7.5% | 6.8% | 2% |
| Nov 2025 | 30.1% | 30.1% | 24.6% | 8.1% | 5% | 2.2% |
| Dec 2025 | 33.5% | 27.4% | 22.5% | 8.8% | 5.5% | 2.3% |
| Jan 2026 | 30.4% | 30.4% | 24.8% | 6.7% | 6.1% | 1.7% |
| Feb 2026 | 33.7% | 27.6% | 22.6% | 7.4% | 6.8% | 1.9% |
| Mar 2026 | 38.4% | 25.6% | 21% | 6.9% | 6.3% | 1.8% |
| Apr 2026 | 28.4% | 23.2% | 34.7% | 6.2% | 5.7% | 1.7% |
| May 2026 | 34.2% | 28% | 22.9% | 7.5% | 5.6% | 1.7% |
| Jun 2026 | 33.2% | 27.1% | 22.2% | 8.8% | 6.7% | 2% |
| Jul 2026 | 34.2% | 27.9% | 22.8% | 7.5% | 5.6% | 2% |
| Aug 2026 | 28.7% | 23.4% | 35.1% | 6.4% | 4.7% | 1.7% |
| Sep 2026 | 34.1% | 27.8% | 22.8% | 7.6% | 5.6% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.1% | 246K | -18.3% | +5.4 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 27.8% | 201K | -18.3% | +4.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 22.8% | 165K | -55.2% | -12.2 pointsmoved from 1st to 3rd | |
| 4, held 4th | 7.6% | 54.9K | -18.2% | +1.2 points | |
| 5, held 5th | 5.6% | 40.5K | -18.2% | +0.9 points | |
| 6, held 6th | 2.1% | 15K | -15.3% | +0.4 points |
1.
Titleist34.1%
Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +5.4 points.
27.8%
Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +4.4 points.
3.
Callaway22.8%
Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.2 points.
4.
Vessel7.6%
Held 4th. 54.9K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
5.
PING5.6%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.9 points.
2.1%
Held 6th. 15K estimated branded searches, -15.3% vs prior month. Share +0.4 points.
Compare popularity between Sun Mountain and its closest rivals
Every comparison with Sun Mountain
7 comparisons
How has branded search demand for Sun Mountain changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sun Mountain worldwide held steady, from 14.5K to 15K.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands worldwide held steady, from 2% to 2.1%.
How did search popularity change for stand bag brands worldwide in September 2026?
5 changes

In September 2026, Titleist overtook Callaway to become the leader among stand bag brands worldwide, with 34.1% of the searches.

In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 27.8% of the searches.

In September 2026, Vessel gained share of searches among stand bag brands worldwide, from 6.4% to 7.6%.

In September 2026, PING gained share of searches among stand bag brands worldwide, from 4.7% to 5.6%.

In September 2026, Callaway lost share of searches among stand bag brands worldwide, from 35.1% to 22.8%.
How are Sun Mountain’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sun Mountain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sun mountain
- sun mountain golf
Do you work for Sun Mountain? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Sun Mountain compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cart bag brands | 7th of 7 | 0.78% | Show ranking |
| Stand bag brands | 6th of 6 | 2.1% | Shown above |
| Golf bag brands | 6th of 6 | 2.2% | Show ranking |

Is Sun Mountain your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.