Brandwave

How popular isSun Mountain?

In September 2026, people searched for Sun Mountain by name about 15,000 times worldwide, about the same as the previous year. These searches made up 2.1% of all global stand bag brand searches, placing Sun Mountain sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about stand bag brands, Sun Mountain appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Sun Mountain is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. TitleistShare of searches 34.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. TaylorMadeShare of searches 27.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CallawayShare of searches 22.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. VesselShare of searches 7.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Sun MountainShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top stand bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sun Mountain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sun Mountain is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Sun Mountain2nd
  3. Vessel3rd
  4. Titleist4th
  5. Callaway5th
  6. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vessel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stand bag brands compete with Sun Mountain?

Sun Mountain against stand bag brands worldwide, by month

Share of searches by month for Titleist, TaylorMade, Callaway, Vessel, PING, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayVesselPINGSun Mountain
Oct 202533.7%27.5%22.6%7.5%6.8%2%
Nov 202530.1%30.1%24.6%8.1%5%2.2%
Dec 202533.5%27.4%22.5%8.8%5.5%2.3%
Jan 202630.4%30.4%24.8%6.7%6.1%1.7%
Feb 202633.7%27.6%22.6%7.4%6.8%1.9%
Mar 202638.4%25.6%21%6.9%6.3%1.8%
Apr 202628.4%23.2%34.7%6.2%5.7%1.7%
May 202634.2%28%22.9%7.5%5.6%1.7%
Jun 202633.2%27.1%22.2%8.8%6.7%2%
Jul 202634.2%27.9%22.8%7.5%5.6%2%
Aug 202628.7%23.4%35.1%6.4%4.7%1.7%
Sep 202634.1%27.8%22.8%7.6%5.6%2.1%
  1. 1.Titleist

    34.1%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +5.4 points.

  2. 2.TaylorMade

    27.8%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +4.4 points.

  3. 3.Callaway

    22.8%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.2 points.

  4. 4.Vessel

    7.6%

    Held 4th. 54.9K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  5. 5.PING

    5.6%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  6. Held 6th. 15K estimated branded searches, -15.3% vs prior month. Share +0.4 points.

Compare popularity between Sun Mountain and its closest rivals

Every comparison with Sun Mountain

7 comparisons

How has branded search demand for Sun Mountain changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sun Mountain worldwide held steady, from 14.5K to 15K.
  • Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands worldwide held steady, from 2% to 2.1%.

How did search popularity change for stand bag brands worldwide in September 2026?

5 changes
  1. In September 2026, Titleist overtook Callaway to become the leader among stand bag brands worldwide, with 34.1% of the searches.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 27.8% of the searches.

  3. In September 2026, Vessel gained share of searches among stand bag brands worldwide, from 6.4% to 7.6%.

  4. In September 2026, PING gained share of searches among stand bag brands worldwide, from 4.7% to 5.6%.

  5. In September 2026, Callaway lost share of searches among stand bag brands worldwide, from 35.1% to 22.8%.

How are Sun Mountain’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sun Mountain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sun mountain
  • sun mountain golf

Do you work for Sun Mountain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sun Mountain compete?

Sun Mountain is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cart bag brands7th of 70.78%Show ranking
Stand bag brands6th of 62.1%Shown above
Golf bag brands6th of 62.2%Show ranking
Creator with pink hair and a pink jacket

Is Sun Mountain your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.