Callaway vs Sun Mountain:Which is searched more?
In September 2026, Callaway had more branded searches than Sun Mountain among stand bag brands worldwide. Callaway had about 165,000 branded searches, while Sun Mountain had 15,000. Callaway made up 22.8% of all stand bag brand searches we track, and Sun Mountain accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Callaway or Sun Mountain more popular in search?
Compare the stand bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Callaway, Sun Mountain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | Vessel | PING | Sun Mountain |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 27.5% | 22.6% | 7.5% | 6.8% | 2% |
| Nov 2025 | 30.1% | 30.1% | 24.6% | 8.1% | 5% | 2.2% |
| Dec 2025 | 33.5% | 27.4% | 22.5% | 8.8% | 5.5% | 2.3% |
| Jan 2026 | 30.4% | 30.4% | 24.8% | 6.7% | 6.1% | 1.7% |
| Feb 2026 | 33.7% | 27.6% | 22.6% | 7.4% | 6.8% | 1.9% |
| Mar 2026 | 38.4% | 25.6% | 21% | 6.9% | 6.3% | 1.8% |
| Apr 2026 | 28.4% | 23.2% | 34.7% | 6.2% | 5.7% | 1.7% |
| May 2026 | 34.2% | 28% | 22.9% | 7.5% | 5.6% | 1.7% |
| Jun 2026 | 33.2% | 27.1% | 22.2% | 8.8% | 6.7% | 2% |
| Jul 2026 | 34.2% | 27.9% | 22.8% | 7.5% | 5.6% | 2% |
| Aug 2026 | 28.7% | 23.4% | 35.1% | 6.4% | 4.7% | 1.7% |
| Sep 2026 | 34.1% | 27.8% | 22.8% | 7.6% | 5.6% | 2.1% |
How has the Callaway and Sun Mountain comparison changed over the last 12 months?
3 findings
- Callaway was ahead of Sun Mountain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among stand bag brands worldwide moved from 22.6% to 22.8%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands worldwide moved from 2% to 2.1%, and its estimated monthly branded searches moved from 14.5K to 15K.
How did search popularity change for stand bag brands worldwide in September 2026?
3 changes
In September 2026, Titleist overtook Callaway to become the leader among stand bag brands worldwide, with 34.1% of the searches.
In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 27.8% of the searches.
In September 2026, Callaway lost share of searches among stand bag brands worldwide, from 35.1% to 22.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Callaway’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
1 branded search term
- callaway
Sun Mountain
2 branded search terms
- sun mountain
- sun mountain golf
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