Brandwave

Sun Mountain vs TaylorMade:Which is more popular?

In September 2026, TaylorMade had more branded searches than Sun Mountain among stand bag brands worldwide. TaylorMade had about 201,000 branded searches, while Sun Mountain had 15,000. TaylorMade made up 27.8% of all stand bag brand searches we track, and Sun Mountain accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about stand bag brands, Sun Mountain appeared in four of the five answers and TaylorMade in none.

Among stand bag brands worldwide in September 2026

Who do people search for more?

TaylorMade, about 13 searches for every 1 for Sun Mountain

TaylorMade 201K searchesSun Mountain 15K searches

Who does AI mention more?

Sun Mountain, mentioned in 4 of 5 answers, TaylorMade in 0

Sun Mountain in 4 of 5TaylorMade in 0 of 5

Who does AI recommend more?

Sun Mountain, the only one of the two named

Sun Mountain first in 4TaylorMade never named

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Top stand bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sun Mountain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. TaylorMade did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PING1st
  2. Sun Mountain2nd
  3. Vessel3rd
  4. Titleist4th
  5. Callaway5th
  6. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vessel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Titleist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sun Mountain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Sun Mountain or TaylorMade more popular in search?

This chart shows how often people search Google for Sun Mountain and TaylorMade by name. Each line represents a brand's share of searches for all six stand bag brands we track, month by month, from English-language searches worldwide.

Sun Mountain and TaylorMade among stand bag brands worldwide, by month

Share of searches by month for TaylorMade, Sun Mountain. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayVesselPINGSun Mountain
Oct 202533.7%27.5%22.6%7.5%6.8%2%
Nov 202530.1%30.1%24.6%8.1%5%2.2%
Dec 202533.5%27.4%22.5%8.8%5.5%2.3%
Jan 202630.4%30.4%24.8%6.7%6.1%1.7%
Feb 202633.7%27.6%22.6%7.4%6.8%1.9%
Mar 202638.4%25.6%21%6.9%6.3%1.8%
Apr 202628.4%23.2%34.7%6.2%5.7%1.7%
May 202634.2%28%22.9%7.5%5.6%1.7%
Jun 202633.2%27.1%22.2%8.8%6.7%2%
Jul 202634.2%27.9%22.8%7.5%5.6%2%
Aug 202628.7%23.4%35.1%6.4%4.7%1.7%
Sep 202634.1%27.8%22.8%7.6%5.6%2.1%

How has the Sun Mountain and TaylorMade comparison changed over the last 12 months?

3 findings
  • TaylorMade was ahead of Sun Mountain in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands worldwide moved from 2% to 2.1%, and its estimated monthly branded searches moved from 14.5K to 15K.
  • Across the 12 months ending September 2026, TaylorMade’s share of searches among stand bag brands worldwide moved from 27.5% to 27.8%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for stand bag brands worldwide in September 2026?

1 change
  1. In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 27.8% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sun Mountain’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sun Mountain

2 branded search terms

  • sun mountain
  • sun mountain golf

TaylorMade

1 branded search term

  • taylormade

How the Brand Demand Index is measured

Other head-to-heads among stand bag brands

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