Brandwave

How popular isPING in search?

In September 2026, there were an estimated 40.5K branded searches for PING worldwide which is down 18.2% over the last 12 months. PING holds 6.2% estimated Share of Search among stand bag brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Titleist37.7%
  2. TaylorMade30.8%
  3. Callaway25.3%
  4. PING6.2%
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Which stand bag brands compete with PING?

PING against stand bag brands worldwide, by month

Share of Search by month for Titleist, TaylorMade, Callaway, PING. The figures are in the table below the chart.

View monthly share of search table
MonthTitleistTaylorMadeCallawayPING
Oct 202537.2%30.4%24.9%7.5%
Nov 202533.5%33.5%27.4%5.5%
Dec 202537.7%30.8%25.3%6.2%
Jan 202633.1%33.1%27.1%6.7%
Feb 202637.2%30.4%24.9%7.5%
Mar 202642%28.1%23%6.9%
Apr 202630.8%25.2%37.7%6.2%
May 202637.7%30.9%25.2%6.2%
Jun 202637.2%30.4%24.9%7.5%
Jul 202637.7%30.8%25.2%6.2%
Aug 202631.2%25.5%38.2%5.1%
Sep 202637.7%30.8%25.3%6.2%

  1. 1.Titleist

    37.7%

    Moved from 2nd to 1st. 246K estimated branded searches, -18.3% vs prior month. Share +6.5 points.

  2. 2.TaylorMade

    30.8%

    Moved from 3rd to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share +5.3 points.

  3. 3.Callaway

    25.3%

    Moved from 1st to 3rd. 165K estimated branded searches, -55.2% vs prior month. Share -12.9 points.

  4. 4.PING

    6.2%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share +1.1 points.

Compare search popularity between PING and its closest rivals

Every comparison with PING

How has branded search demand for PING changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PING worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, PING’s estimated Share of Search among stand bag brands worldwide decreased from 7.5% to 6.2%.
  • Across the 12 months ending September 2026, PING’s estimated Share of Search among stand bag brands worldwide peaked at 7.5% in October 2025 and was lowest at 5.1% in August 2026.

How did search popularity change for stand bag brands worldwide in September 2026?

  1. In September 2026, Titleist overtook Callaway to become the leader among stand bag brands worldwide, with 37.7% estimated Share of Search.

  2. In September 2026, TaylorMade overtook Callaway to rank 2nd among stand bag brands worldwide, with 30.8% estimated Share of Search.

  3. In September 2026, PING gained estimated Share of Search among stand bag brands worldwide, from 5.1% to 6.2%.

  4. In September 2026, Callaway lost estimated Share of Search among stand bag brands worldwide, from 38.2% to 25.3%.

Where does PING compete?

PING is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cart bag brands5th of 72.1%Show ranking
Golf brands5th of 65.3%Show ranking
Golf bags4th of 65.8%Show ranking
Golf club brands4th of 55.9%Show ranking
Stand bag brands4th of 46.2%Shown above

How is PING measured?

Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ping golf

Do you work for PING? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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