Callaway vs PING:Which is more popular by branded search?
In August 2026, Callaway had more branded searches than PING among golf club brands worldwide. Callaway was estimated to have 368K branded searches compared to PING’s 49.5K, and held a 36.3% Share of Search versus PING’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Callaway or PING?
Compare the golf club brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Callaway, PING. The figures are in the table below the chart.
View monthly share of search table
| Month | Callaway | Titleist | TaylorMade | Cobra Golf | PING |
|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 35% | 28.6% | 5.8% | 7.1% |
| Nov 2025 | 26% | 31.8% | 31.8% | 5.2% | 5.2% |
| Dec 2025 | 23.8% | 35.5% | 29% | 5.8% | 5.8% |
| Jan 2026 | 25% | 30.6% | 30.6% | 7.5% | 6.2% |
| Feb 2026 | 23.2% | 34.6% | 28.3% | 7% | 7% |
| Mar 2026 | 21.5% | 39.3% | 26.3% | 6.5% | 6.5% |
| Apr 2026 | 35.9% | 29.4% | 24% | 4.8% | 5.9% |
| May 2026 | 23.7% | 35.5% | 29.1% | 5.8% | 5.8% |
| Jun 2026 | 23.4% | 35.1% | 28.7% | 5.8% | 7.1% |
| Jul 2026 | 23.7% | 35.5% | 29% | 5.8% | 5.8% |
| Aug 2026 | 36.3% | 29.7% | 24.3% | 4.9% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Callaway and PING comparison changed over the last 12 months?
3 findings
- Callaway was ahead of PING in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf club brands worldwide moved from 23.5% to 36.3%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf club brands worldwide moved from 7.1% to 4.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for golf club brands worldwide in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf club brands worldwide, at 36.3%.
In August 2026, PING lost estimated Share of Search among golf club brands worldwide, from 5.8% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Callaway’s and PING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.