How popular isMizuno?
In September 2026, people searched for Mizuno by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 64% of all global golf club brand searches, placing Mizuno first out of six brands. When we asked both ChatGPT and Google AI Overviews about golf club brands, Mizuno appeared in four of the five answers and was the fifth most recommended of the six.
Mizuno is the most searched of 6 competitors and the fifth most recommended in AI answers.
MizunoShare of searches 64%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
TitleistShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
TaylorMadeShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CallawayShare of searches 8.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PINGShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top golf club brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mizuno is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- TaylorMade1st
- Callaway2nd
- PING3rd
- Titleist4th
- Mizuno5th
Cobra Golf6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TaylorMade5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Callaway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Titleist3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cobra Golf1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about golf club brands
5 answers
Asked ChatGPT
“Which golf club brand should I buy?”
Asked ChatGPT
“What are the best golf club brands?”
Asked ChatGPT
“What's the best golf club brand for game improvement?”
Searched Google, AI Overview
“golf club brands”
Searched Google, AI Overview
“best golf clubs”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which golf club brands compete with Mizuno?
Share of searches by month for Mizuno, Titleist, TaylorMade, Callaway, PING. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mizuno | Titleist | TaylorMade | Callaway | PING | Cobra Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.8% | 10.5% | 8.6% | 2.6% | 2.1% |
| Nov 2025 | 61.2% | 12.3% | 12.3% | 10.1% | 2% | 2% |
| Dec 2025 | 63.8% | 12.9% | 10.5% | 8.6% | 2.1% | 2.1% |
| Jan 2026 | 60.3% | 12.2% | 12.2% | 9.9% | 2.4% | 3% |
| Feb 2026 | 58.4% | 14.4% | 11.7% | 9.6% | 2.9% | 2.9% |
| Mar 2026 | 56.6% | 17.1% | 11.4% | 9.3% | 2.8% | 2.8% |
| Apr 2026 | 44.4% | 16.3% | 13.4% | 20% | 3.3% | 2.7% |
| May 2026 | 54.1% | 16.3% | 13.3% | 10.9% | 2.7% | 2.7% |
| Jun 2026 | 53.8% | 16.2% | 13.2% | 10.8% | 3.3% | 2.7% |
| Jul 2026 | 54.1% | 16.3% | 13.3% | 10.9% | 2.7% | 2.7% |
| Aug 2026 | 54.6% | 13.5% | 11% | 16.5% | 2.2% | 2.2% |
| Sep 2026 | 64% | 12.9% | 10.5% | 8.7% | 2.1% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 1.2M | 0% | +9.4 points | |
| 2, moved from 3rd to 2nd | 12.9% | 246K | -18.3% | -0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 10.5% | 201K | -18.3% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 8.7% | 165K | -55.2% | -7.8 pointsmoved from 2nd to 4th | |
| 5, moved from 6th to 5th | 2.1% | 40.5K | -18.2% | -0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.7% | 33.1K | -33.1% | -0.5 pointsmoved from 5th to 6th |
1.
Mizuno64%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +9.4 points.
2.
Titleist12.9%
Moved from 3rd to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
10.5%
Moved from 4th to 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
4.
Callaway8.7%
Moved from 2nd to 4th. 165K estimated branded searches, -55.2% vs prior month. Share -7.8 points.
5.
PING2.1%
Moved from 6th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
1.7%
Moved from 5th to 6th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.5 points.
Compare popularity between Mizuno and its closest rivals
Every comparison with Mizuno
21 comparisons
- Adidas vs Mizuno
- HOKA vs Mizuno
- Mizuno vs New Balance
- Mizuno vs Nike
- Mizuno vs On
- Mizuno vs Puma
- Mizuno vs Saucony
- Mizuno vs Under Armour
- ASICS vs Mizuno
- Brooks vs Mizuno
- Joma vs Mizuno
- Mizuno vs Titleist
- Mizuno vs TaylorMade
- Callaway vs Mizuno
- Mizuno vs Srixon
- Mizuno vs PING
- Canterbury vs Mizuno
- Cobra Golf vs Mizuno
- Mizuno vs Ogio
- Mizuno vs Sun Mountain
- Gilbert vs Mizuno
How has branded search demand for Mizuno changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands worldwide increased from 63.5% to 64%.
- Across the 12 months ending September 2026, Mizuno’s share of searches among golf club brands worldwide peaked at 64% in September 2026 and was lowest at 44.4% in April 2026.
How did search popularity change for golf club brands worldwide in September 2026?
6 changes
In September 2026, Mizuno gained share of searches among golf club brands worldwide, from 54.6% to 64%.
In September 2026, Callaway lost share of searches among golf club brands worldwide, from 16.5% to 8.7%.
In September 2026, Titleist lost share of searches among golf club brands worldwide, from 13.5% to 12.9%.
PING’s share of searches among golf club brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.1% in September 2026.
In September 2026, TaylorMade rose from 4th to 3rd among golf club brands worldwide.
In September 2026, Cobra Golf fell from 5th to 6th among golf club brands worldwide.
How are Mizuno’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mizuno
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Where does Mizuno compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Football boot brands | 6th of 6 | 1.7% | Show ranking |
| Rugby boot brands | 5th of 7 | 1.9% | Show ranking |
| Indoor soccer shoes brands | 4th of 5 | 2.1% | Show ranking |
| Netball shoe brands | 5th of 5 | 2.1% | Show ranking |
| Running shoe brands | 7th of 8 | 2.3% | Show ranking |
| Golf brands | 1st of 7 | 61.6% | Show ranking |
| Cart bag brands | 1st of 7 | 63.7% | Show ranking |
| Golf club brands | 1st of 6 | 64% | Shown above |
Is Mizuno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.