Brandwave

How popular isMizuno?

In September 2026, people searched for Mizuno by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 2.1% of all global indoor soccer shoes brand searches, placing Mizuno fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about indoor soccer shoes brands, Mizuno appeared in two of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Mizuno is the fourth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. NikeShare of searches 42.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. AdidasShare of searches 38.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. PumaShare of searches 16.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  4. MizunoShare of searches 2.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. JomaShare of searches 0.66%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mizuno was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mizuno is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joma1st
  2. Adidas2nd
  3. Nike3rd
  4. Mizuno4th
  5. Puma5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puma3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Joma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mizuno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about indoor soccer shoes brands

4 answers

  • Asked ChatGPT

    “Which indoor soccer shoes brand should I buy?”

    1. 1Adidas
    2. 2Joma
    3. 3Nike
    4. 4Puma

  • Asked ChatGPT

    “What are the best indoor soccer shoes brands?”

    1. 1Joma
    2. 2Nike
    3. 3Adidas
    4. 4Mizuno
    5. 5Puma

  • Asked ChatGPT

    “What's the best indoor soccer shoes brand for indoor court play?”

    1. 1Joma
    2. 2Nike
    3. 3Adidas
    4. 4Mizuno

  • Searched Google, AI Overview

    “indoor football shoes”

    1. 1Puma
    2. 2Adidas
    3. 3Nike

  • Searched Google, AI Overview

    “futsal shoes”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which indoor soccer shoes brands compete with Mizuno?

Mizuno against indoor soccer shoes brands worldwide, by month

Share of searches by month for Nike, Adidas, Puma, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizunoJoma
Oct 202542.4%39.6%15.3%2.1%0.64%
Nov 202544.3%40.3%13.3%1.5%0.56%
Dec 202544.4%39.5%13.7%1.8%0.54%
Jan 202647.1%35.6%14.8%2%0.6%
Feb 202643.2%38.8%15.7%1.8%0.54%
Mar 202642.8%39.2%15.7%1.7%0.53%
Apr 202641.1%38.4%18.2%1.7%0.62%
May 202636.1%39%22.5%1.8%0.55%
Jun 202640.6%42%15.3%1.7%0.51%
Jul 202640.2%42.3%15.3%1.6%0.61%
Aug 202638.7%41.1%17.6%1.9%0.71%
Sep 202642.6%38.2%16.4%2.1%0.66%

  1. 1.Nike

    42.6%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.9 points.

  2. 2.Adidas

    38.2%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.9 points.

  3. 3.Puma

    16.4%

    Held 3rd. 9.4M estimated branded searches, -17.1% vs prior month. Share -1.2 points.

  4. 4.Mizuno

    2.1%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Joma

    0.66%

    Held 5th. 375K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Mizuno and its closest rivals

Every comparison with Mizuno

21 comparisons

How has branded search demand for Mizuno changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among indoor soccer shoes brands worldwide held steady at 2.1%.

How did search popularity change for indoor soccer shoes brands worldwide in September 2026?

3 changes

  1. In September 2026, Nike overtook Adidas to become the leader among indoor soccer shoes brands worldwide, with 42.6% of the searches.

  2. In September 2026, Adidas lost share of searches among indoor soccer shoes brands worldwide, from 41.1% to 38.2%.

  3. In September 2026, Puma lost share of searches among indoor soccer shoes brands worldwide, from 17.6% to 16.4%.

How are Mizuno’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mizuno

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How the Brand Demand Index is measured

Where does Mizuno compete?

Mizuno is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Football boot brands6th of 61.7%Show ranking
Rugby boot brands5th of 71.9%Show ranking
Indoor soccer shoes brands4th of 52.1%Shown above
Netball shoe brands5th of 52.1%Show ranking
Running shoe brands7th of 82.3%Show ranking
Golf brands1st of 761.6%Show ranking
Cart bag brands1st of 763.7%Show ranking
Golf club brands1st of 664%Show ranking
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