Mizuno vs Puma:Which is more popular?
In September 2026, Puma had more branded searches than Mizuno among indoor soccer shoes brands worldwide. Puma had about 9.4 million branded searches, while Mizuno had 1.2 million. Puma made up 16.4% of all indoor soccer shoes brand searches we track, and Mizuno accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Puma appeared in three of the four answers and Mizuno in two. Mizuno was mentioned before Puma in two out of three answers.
Who do people search for more?
Puma, about 8 searches for every 1 for Mizuno
Who does AI mention more?
Puma, mentioned in 3 of 4 answers, Mizuno in 2
Who does AI recommend more?
Mizuno, named ahead of Puma in 2 of 3 answers
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Puma was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Mizuno was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mizuno was listed before Puma in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Puma3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Joma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Mizuno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about indoor soccer shoes brands
4 answers
Asked ChatGPT
“Which indoor soccer shoes brand should I buy?”
Asked ChatGPT
“What are the best indoor soccer shoes brands?”
Asked ChatGPT
“What's the best indoor soccer shoes brand for indoor court play?”
Searched Google, AI Overview
“indoor football shoes”
Searched Google, AI Overview
“futsal shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Mizuno or Puma more popular in search?
This chart shows how often people search Google for Mizuno and Puma by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Puma, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno | Joma |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 39.6% | 15.3% | 2.1% | 0.64% |
| Nov 2025 | 44.3% | 40.3% | 13.3% | 1.5% | 0.56% |
| Dec 2025 | 44.4% | 39.5% | 13.7% | 1.8% | 0.54% |
| Jan 2026 | 47.1% | 35.6% | 14.8% | 2% | 0.6% |
| Feb 2026 | 43.2% | 38.8% | 15.7% | 1.8% | 0.54% |
| Mar 2026 | 42.8% | 39.2% | 15.7% | 1.7% | 0.53% |
| Apr 2026 | 41.1% | 38.4% | 18.2% | 1.7% | 0.62% |
| May 2026 | 36.1% | 39% | 22.5% | 1.8% | 0.55% |
| Jun 2026 | 40.6% | 42% | 15.3% | 1.7% | 0.51% |
| Jul 2026 | 40.2% | 42.3% | 15.3% | 1.6% | 0.61% |
| Aug 2026 | 38.7% | 41.1% | 17.6% | 1.9% | 0.71% |
| Sep 2026 | 42.6% | 38.2% | 16.4% | 2.1% | 0.66% |
How has the Mizuno and Puma comparison changed over the last 12 months?
3 findings
- Puma was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s share of searches among indoor soccer shoes brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Puma’s share of searches among indoor soccer shoes brands worldwide moved from 15.3% to 16.4%, and its estimated monthly branded searches moved from 9M to 9.4M.
How did search popularity change for indoor soccer shoes brands worldwide in September 2026?
1 change
In September 2026, Puma lost share of searches among indoor soccer shoes brands worldwide, from 17.6% to 16.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Mizuno’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among indoor soccer shoes brands
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