Adidas vs Mizuno:Which is more popular?
In September 2026, Adidas had more branded searches than Mizuno among indoor soccer shoes brands worldwide. Adidas had about 21.8 million branded searches, while Mizuno had 1.2 million. Adidas made up 38.2% of all indoor soccer shoes brand searches we track, and Mizuno accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Adidas appeared in all four answers and Mizuno in two. Adidas was mentioned before Mizuno in every answer.
Who do people search for more?
Adidas, about 18 searches for every 1 for Mizuno
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, named ahead of Mizuno in every answer
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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. Mizuno was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adidas was listed before Mizuno in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Puma3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Joma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mizuno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about indoor soccer shoes brands
4 answers
Asked ChatGPT
“Which indoor soccer shoes brand should I buy?”
Asked ChatGPT
“What are the best indoor soccer shoes brands?”
Asked ChatGPT
“What's the best indoor soccer shoes brand for indoor court play?”
Searched Google, AI Overview
“indoor football shoes”
Searched Google, AI Overview
“futsal shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adidas or Mizuno more popular in search?
This chart shows how often people search Google for Adidas and Mizuno by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Adidas, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno | Joma |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 39.6% | 15.3% | 2.1% | 0.64% |
| Nov 2025 | 44.3% | 40.3% | 13.3% | 1.5% | 0.56% |
| Dec 2025 | 44.4% | 39.5% | 13.7% | 1.8% | 0.54% |
| Jan 2026 | 47.1% | 35.6% | 14.8% | 2% | 0.6% |
| Feb 2026 | 43.2% | 38.8% | 15.7% | 1.8% | 0.54% |
| Mar 2026 | 42.8% | 39.2% | 15.7% | 1.7% | 0.53% |
| Apr 2026 | 41.1% | 38.4% | 18.2% | 1.7% | 0.62% |
| May 2026 | 36.1% | 39% | 22.5% | 1.8% | 0.55% |
| Jun 2026 | 40.6% | 42% | 15.3% | 1.7% | 0.51% |
| Jul 2026 | 40.2% | 42.3% | 15.3% | 1.6% | 0.61% |
| Aug 2026 | 38.7% | 41.1% | 17.6% | 1.9% | 0.71% |
| Sep 2026 | 42.6% | 38.2% | 16.4% | 2.1% | 0.66% |
How has the Adidas and Mizuno comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among indoor soccer shoes brands worldwide moved from 39.6% to 38.2%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Mizuno’s share of searches among indoor soccer shoes brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for indoor soccer shoes brands worldwide in September 2026?
2 changes
In September 2026, Nike overtook Adidas to become the leader among indoor soccer shoes brands worldwide, with 42.6% of the searches.
In September 2026, Adidas lost share of searches among indoor soccer shoes brands worldwide, from 41.1% to 38.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Adidas’ and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among indoor soccer shoes brands
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