Brandwave

Mizuno vs Nike:Which is more popular?

In September 2026, Nike had more branded searches than Mizuno among indoor soccer shoes brands worldwide. Nike had about 24.3 million branded searches, while Mizuno had 1.2 million. Nike made up 42.6% of all indoor soccer shoes brand searches we track, and Mizuno accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about indoor soccer shoes brands, Nike appeared in all four answers and Mizuno in two. Nike was mentioned before Mizuno in every answer.

Among indoor soccer shoes brands worldwide in September 2026

Who do people search for more?

Nike, about 20 searches for every 1 for Mizuno

Nike 24.3M searchesMizuno 1.2M searches

Who does AI mention more?

Nike, mentioned in every answer we collected

Nike in 4 of 4Mizuno in 2 of 4

Who does AI recommend more?

Nike, named ahead of Mizuno in every answer

Nike first in 3Mizuno never first

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Top indoor soccer shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nike appeared in all four answers. Mizuno was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nike was listed before Mizuno in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Joma1st
  2. Adidas2nd
  3. Nike3rd
  4. Mizuno4th
  5. Puma5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Puma3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Joma3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mizuno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about indoor soccer shoes brands

4 answers
  • Asked ChatGPT

    “Which indoor soccer shoes brand should I buy?”

    1. 1Adidas
    2. 2Joma
    3. 3Nike
    4. 4Puma
  • Asked ChatGPT

    “What are the best indoor soccer shoes brands?”

    1. 1Joma
    2. 2Nike
    3. 3Adidas
    4. 4Mizuno
    5. 5Puma
  • Asked ChatGPT

    “What's the best indoor soccer shoes brand for indoor court play?”

    1. 1Joma
    2. 2Nike
    3. 3Adidas
    4. 4Mizuno
  • Searched Google, AI Overview

    “indoor football shoes”

    1. 1Puma
    2. 2Adidas
    3. 3Nike
  • Searched Google, AI Overview

    “futsal shoes”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Mizuno or Nike more popular in search?

This chart shows how often people search Google for Mizuno and Nike by name. Each line represents a brand's share of searches for all five indoor soccer shoes brands we track, month by month, from English-language searches worldwide.

Mizuno and Nike among indoor soccer shoes brands worldwide, by month

Share of searches by month for Nike, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizunoJoma
Oct 202542.4%39.6%15.3%2.1%0.64%
Nov 202544.3%40.3%13.3%1.5%0.56%
Dec 202544.4%39.5%13.7%1.8%0.54%
Jan 202647.1%35.6%14.8%2%0.6%
Feb 202643.2%38.8%15.7%1.8%0.54%
Mar 202642.8%39.2%15.7%1.7%0.53%
Apr 202641.1%38.4%18.2%1.7%0.62%
May 202636.1%39%22.5%1.8%0.55%
Jun 202640.6%42%15.3%1.7%0.51%
Jul 202640.2%42.3%15.3%1.6%0.61%
Aug 202638.7%41.1%17.6%1.9%0.71%
Sep 202642.6%38.2%16.4%2.1%0.66%

How has the Mizuno and Nike comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Mizuno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among indoor soccer shoes brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Nike’s share of searches among indoor soccer shoes brands worldwide moved from 42.4% to 42.6%, and its estimated monthly branded searches moved from 24.9M to 24.3M.

How did search popularity change for indoor soccer shoes brands worldwide in September 2026?

1 change
  1. In September 2026, Nike overtook Adidas to become the leader among indoor soccer shoes brands worldwide, with 42.6% of the searches.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Mizuno’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mizuno

1 branded search term

  • mizuno

Nike

4 branded search terms

  • nike
  • nike air max
  • nike shoes
  • nike shox

How the Brand Demand Index is measured

Other head-to-heads among indoor soccer shoes brands

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