Brandwave

How popular isMizuno in search?

In August 2026, there were an estimated 1.2M branded searches for Mizuno worldwide which held steady over the last 11 months. Mizuno holds 2.4% estimated Share of Search among rugby boot brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas39.3%
  2. Nike39.3%
  3. ASICS18.9%
  4. Mizuno2.4%
  5. Canterbury0.06%
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Which rugby boot brands compete with Mizuno?

Mizuno against rugby boot brands worldwide, by month

Share of Search by month for Adidas, Nike, ASICS, Mizuno. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNikeASICSMizunoCanterbury
Oct 202536.1%44.3%16.8%2.7%0.07%
Nov 202538.6%47.2%12.3%1.9%0.02%
Dec 202537.4%45.7%14.6%2.2%0.02%
Jan 202632.8%49.2%15.5%2.4%0.02%
Feb 202637.3%45.8%14.7%2.2%0.02%
Mar 202637.4%45.6%14.7%2.2%0.02%
Apr 202636.1%44.3%17.4%2.2%0.03%
May 202640.7%40.7%16.1%2.4%0.04%
Jun 202641.1%41.1%15.8%2%0.04%
Jul 202640.8%40.8%16.3%2%0.04%
Aug 202639.3%39.3%18.9%2.4%0.06%
Sep 2026—————

  1. 1.Adidas

    39.3%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Nike

    39.3%

    Held 2nd. 20.4M estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.ASICS

    18.9%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +2.6 points.

  4. 4.Mizuno

    2.4%

    Held 4th. 1.2M estimated branded searches, +22% vs prior month. Share +0.4 points.

  5. 5.Canterbury

    0.06%

    Held 5th. 33.1K estimated branded searches, +49.1% vs prior month. Share 0 points.

Compare search popularity between Mizuno and its closest rivals

How has branded search demand for Mizuno changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mizuno worldwide held steady at 1.2M.
  • Across the 11 months ending August 2026, Mizuno’s estimated Share of Search among rugby boot brands worldwide held steady, from 2.7% to 2.4%.

How did search popularity change for rugby boot brands worldwide in August 2026?

  1. In August 2026, ASICS gained estimated Share of Search among rugby boot brands worldwide, from 16.3% to 18.9%.

  2. In August 2026, Adidas lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

  3. In August 2026, Nike lost estimated Share of Search among rugby boot brands worldwide, from 40.8% to 39.3%.

Where does Mizuno compete?

Mizuno is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Football boot brands5th of 51.9%Show ranking
Netball shoe brands5th of 52.2%Show ranking
Rugby boot brands4th of 52.4%Shown above

How is Mizuno measured?

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mizuno

Do you work for Mizuno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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