Brooks vs Mizuno:Which is searched more?
In September 2026, Brooks and Mizuno were level on Share of Search among running shoe brands worldwide, with an estimated 1.2M branded searches each, at 6.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brooks or Mizuno?
Compare brands that offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mizuno, Brooks. The figures are in the table below the chart.
View monthly share of search table
| Month | ASICS | HOKA | On | Saucony | Mizuno | Brooks |
|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 24.4% | 12.1% | 6.8% | 6.9% | 5.7% |
| Nov 2025 | 42.4% | 24.5% | 13.1% | 7.2% | 6.5% | 6.3% |
| Dec 2025 | 43% | 24.3% | 14.3% | 6.2% | 6.6% | 5.6% |
| Jan 2026 | 44.9% | 22.5% | 11.7% | 7.7% | 7% | 6.2% |
| Feb 2026 | 42.5% | 24.7% | 11.9% | 7.4% | 6.5% | 6.9% |
| Mar 2026 | 41.9% | 24.4% | 12% | 8.5% | 6.4% | 6.8% |
| Apr 2026 | 42.2% | 24.7% | 12.6% | 8.6% | 5.3% | 6.6% |
| May 2026 | 41.2% | 24.1% | 13.3% | 8.3% | 6.2% | 6.9% |
| Jun 2026 | 41.9% | 23.6% | 15.2% | 7.3% | 5.3% | 6.6% |
| Jul 2026 | 45.9% | 22.1% | 11.7% | 7.9% | 5.6% | 6.7% |
| Aug 2026 | 46.1% | 22.4% | 10.3% | 9.3% | 5.7% | 6.2% |
| Sep 2026 | 43.8% | 21.3% | 12.8% | 8.9% | 6.6% | 6.6% |
How has the Brooks and Mizuno comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Brooks took it in February 2026, Mizuno took it in September 2026.
- Across the 12 months ending September 2026, Brooks’ estimated Share of Search among running shoe brands worldwide moved from 5.7% to 6.6%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among running shoe brands worldwide moved from 6.9% to 6.6%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for running shoe brands worldwide in September 2026?
2 changes
In September 2026, Mizuno overtook Brooks to rank 5th among running shoe brands worldwide, with 6.6% estimated Share of Search.
Estimated monthly branded searches for Brooks worldwide rose 21.6% over 12 measured months, from 1M to 1.2M in September 2026.
Other head-to-heads among running shoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Brooks’ and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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