Brandwave

How popular isMizuno in search?

In September 2026, there were an estimated 1.2M branded searches for Mizuno worldwide which held steady over the last 12 months. Mizuno holds 6.6% estimated Share of Search among running shoe brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ASICS43.8%
  2. HOKA21.3%
  3. On12.8%
  4. Saucony8.9%
  5. Mizuno6.6%
  6. Brooks6.6%
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Which running shoe brands compete with Mizuno?

Mizuno against running shoe brands worldwide, by month

Share of Search by month for ASICS, HOKA, On, Saucony, Mizuno, Brooks. The figures are in the table below the chart.

View monthly share of search table
MonthASICSHOKAOnSauconyMizunoBrooks
Oct 202544%24.4%12.1%6.8%6.9%5.7%
Nov 202542.4%24.5%13.1%7.2%6.5%6.3%
Dec 202543%24.3%14.3%6.2%6.6%5.6%
Jan 202644.9%22.5%11.7%7.7%7%6.2%
Feb 202642.5%24.7%11.9%7.4%6.5%6.9%
Mar 202641.9%24.4%12%8.5%6.4%6.8%
Apr 202642.2%24.7%12.6%8.6%5.3%6.6%
May 202641.2%24.1%13.3%8.3%6.2%6.9%
Jun 202641.9%23.6%15.2%7.3%5.3%6.6%
Jul 202645.9%22.1%11.7%7.9%5.6%6.7%
Aug 202646.1%22.4%10.3%9.3%5.7%6.2%
Sep 202643.8%21.3%12.8%8.9%6.6%6.6%

  1. 1.ASICS

    43.8%

    Held 1st. 8.1M estimated branded searches, -17.7% vs prior month. Share -2.3 points.

  2. 2.HOKA

    21.3%

    Held 2nd. 3.9M estimated branded searches, -17.7% vs prior month. Share -1.1 points.

  3. 3.On

    12.8%

    Held 3rd. 2.4M estimated branded searches, +8.3% vs prior month. Share +2.6 points.

  4. 4.Saucony

    8.9%

    Held 4th. 1.6M estimated branded searches, -17.4% vs prior month. Share -0.4 points.

  5. 5.Mizuno

    6.6%

    Moved from 6th to 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.9 points.

  6. 6.Brooks

    6.6%

    Moved from 5th to 6th. 1.2M estimated branded searches, -7.1% vs prior month. Share +0.4 points.

Compare search popularity between Mizuno and its closest rivals

Every comparison with Mizuno

How has branded search demand for Mizuno changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Mizuno’s estimated Share of Search among running shoe brands worldwide peaked at 7% in January 2026 and was lowest at 5.3% in April 2026.
  • Across the 12 months ending September 2026, Mizuno fell from 4th to 5th among running shoe brands worldwide.

How did search popularity change for running shoe brands worldwide in September 2026?

  1. In September 2026, Mizuno overtook Brooks to rank 5th among running shoe brands worldwide, with 6.6% estimated Share of Search.

  2. In September 2026, On gained estimated Share of Search among running shoe brands worldwide, from 10.3% to 12.8%.

  3. In September 2026, ASICS lost estimated Share of Search among running shoe brands worldwide, from 46.1% to 43.8%.

  4. In September 2026, HOKA lost estimated Share of Search among running shoe brands worldwide, from 22.4% to 21.3%.

  5. Estimated monthly branded searches for Saucony worldwide rose 37.3% over 12 measured months, from 1.2M to 1.6M in September 2026.

  6. Estimated monthly branded searches for Brooks worldwide rose 21.6% over 12 measured months, from 1M to 1.2M in September 2026.

Where does Mizuno compete?

Mizuno is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Football boot brands6th of 61.7%Show ranking
Rugby cleats brands5th of 61.8%Show ranking
Netball shoe brands5th of 52.1%Show ranking
Rugby boot brands4th of 52.2%Show ranking
Running shoe brands5th of 66.6%Shown above
Cart bag brands1st of 763.7%Show ranking

How is Mizuno measured?

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mizuno

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How the Brand Demand Index is measured

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