Brandwave

Golf club brands:Which brands are most popular in search?

In August 2026, Callaway was the most searched among golf club brands worldwide, with an estimated 368K branded searches and 36.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Callaway36.3%
  2. Titleist29.7%
  3. TaylorMade24.3%
  4. Cobra Golf4.9%
  5. PING4.9%

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Share of SearchLeaderboard

Compare the golf club brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among golf club brands worldwide, by month

Share of Search by month for Callaway, Titleist, TaylorMade, Cobra Golf, PING. The figures are in the table below the chart.

View monthly share of search table
MonthCallawayTitleistTaylorMadeCobra GolfPING
Oct 202523.5%35%28.6%5.8%7.1%
Nov 202526%31.8%31.8%5.2%5.2%
Dec 202523.8%35.5%29%5.8%5.8%
Jan 202625%30.6%30.6%7.5%6.2%
Feb 202623.2%34.6%28.3%7%7%
Mar 202621.5%39.3%26.3%6.5%6.5%
Apr 202635.9%29.4%24%4.8%5.9%
May 202623.7%35.5%29.1%5.8%5.8%
Jun 202623.4%35.1%28.7%5.8%7.1%
Jul 202623.7%35.5%29%5.8%5.8%
Aug 202636.3%29.7%24.3%4.9%4.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Callaway

    36.3%

    Moved from 3rd to 1st. 368K estimated branded searches, +83.1% vs prior month. Share +12.6 points.

  2. 2.Titleist

    29.7%

    Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -5.9 points.

  3. 3.TaylorMade

    24.3%

    Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -4.8 points.

  4. 4.Cobra Golf

    4.9%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.PING

    4.9%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.

Compare search popularity between leading brands

Which brand is most popular in search among golf club brands worldwide?

In August 2026, Callaway was the most searched among golf club brands worldwide, with an estimated 368K branded searches and 36.3% estimated Share of Search within this set. Titleist is in 2nd place, 6.6 percentage points behind at 29.7% Share of Search.

Global golf club brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Callaway23.5% → 36.3%36.3%Aug 202621.5%Mar 20263rd → 1st
Titleist35% → 29.7%39.3%Mar 202629.4%Apr 20261st → 2nd
TaylorMade28.6% → 24.3%31.8%Nov 202524%Apr 20262nd → 3rd
Cobra Golf5.8% → 4.9%7.5%Jan 20264.8%Apr 20265th → 4th
PING7.1% → 4.9%7.1%Oct 20254.9%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf club brands worldwide increased from 23.5% to 36.3%.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf club brands worldwide decreased from 35% to 29.7%.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf club brands worldwide decreased from 28.6% to 24.3%.
  • Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf club brands worldwide decreased from 5.8% to 4.9%.
  • Across the 11 months ending August 2026, PING’s estimated Share of Search among golf club brands worldwide decreased from 7.1% to 4.9%.
  • Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf club brands worldwide peaked at 36.3% in August 2026 and was lowest at 21.5% in March 2026.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf club brands worldwide peaked at 39.3% in March 2026 and was lowest at 29.4% in April 2026.
  • Across the 11 months ending August 2026, TaylorMade’s estimated Share of Search among golf club brands worldwide peaked at 31.8% in November 2025 and was lowest at 24% in April 2026.
  • Across the 11 months ending August 2026, Cobra Golf’s estimated Share of Search among golf club brands worldwide peaked at 7.5% in January 2026 and was lowest at 4.8% in April 2026.
  • Across the 11 months ending August 2026, Callaway rose from 3rd to 1st among golf club brands worldwide.
  • Across the 11 months ending August 2026, Titleist fell from 1st to 2nd among golf club brands worldwide.
  • Across the 11 months ending August 2026, TaylorMade fell from 2nd to 3rd among golf club brands worldwide.
  • Across the 11 months ending August 2026, Cobra Golf rose from 5th to 4th among golf club brands worldwide.
  • Across the 11 months ending August 2026, PING fell from 4th to 5th among golf club brands worldwide.

How did search popularity change for golf club brands worldwide in August 2026?

  1. In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf club brands worldwide, at 36.3%.

  2. In August 2026, Titleist lost estimated Share of Search among golf club brands worldwide, from 35.5% to 29.7%.

  3. In August 2026, TaylorMade lost estimated Share of Search among golf club brands worldwide, from 29% to 24.3%.

  4. In August 2026, Cobra Golf lost estimated Share of Search among golf club brands worldwide, from 5.8% to 4.9%.

  5. In August 2026, PING lost estimated Share of Search among golf club brands worldwide, from 5.8% to 4.9%.

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