How popular isCallaway in search?
In August 2026, there were an estimated 368K branded searches for Callaway worldwide which is up 123% over the last 11 months. Callaway holds 36.3% estimated Share of Search among golf club brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Callaway36.3%Titleist29.7%
TaylorMade24.3%
Cobra Golf4.9%
PING4.9%
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Which golf club brands compete with Callaway?
Share of Search by month for Callaway, Titleist, TaylorMade, Cobra Golf, PING. The figures are in the table below the chart.
View monthly share of search table
| Month | Callaway | Titleist | TaylorMade | Cobra Golf | PING |
|---|---|---|---|---|---|
| Oct 2025 | 23.5% | 35% | 28.6% | 5.8% | 7.1% |
| Nov 2025 | 26% | 31.8% | 31.8% | 5.2% | 5.2% |
| Dec 2025 | 23.8% | 35.5% | 29% | 5.8% | 5.8% |
| Jan 2026 | 25% | 30.6% | 30.6% | 7.5% | 6.2% |
| Feb 2026 | 23.2% | 34.6% | 28.3% | 7% | 7% |
| Mar 2026 | 21.5% | 39.3% | 26.3% | 6.5% | 6.5% |
| Apr 2026 | 35.9% | 29.4% | 24% | 4.8% | 5.9% |
| May 2026 | 23.7% | 35.5% | 29.1% | 5.8% | 5.8% |
| Jun 2026 | 23.4% | 35.1% | 28.7% | 5.8% | 7.1% |
| Jul 2026 | 23.7% | 35.5% | 29% | 5.8% | 5.8% |
| Aug 2026 | 36.3% | 29.7% | 24.3% | 4.9% | 4.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 36.3% | 368K | +83.1% | +12.6 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 29.7% | 301K | 0% | -5.9 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 24.3% | 246K | 0% | -4.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.9% | 49.5K | 0% | -1 points | |
| 5, held 5th | 4.9% | 49.5K | 0% | -1 points |
1.
Callaway36.3%
Moved from 3rd to 1st. 368K estimated branded searches, +83.1% vs prior month. Share +12.6 points.
2.
29.7%
Moved from 1st to 2nd. 301K estimated branded searches, 0% vs prior month. Share -5.9 points.
24.3%
Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -4.8 points.
4.9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.
5.
PING4.9%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -1 points.
Compare search popularity between Callaway and its closest rivals
How has branded search demand for Callaway changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Callaway worldwide rose from 165K to 368K.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf club brands worldwide increased from 23.5% to 36.3%.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf club brands worldwide peaked at 36.3% in August 2026 and was lowest at 21.5% in March 2026.
- Across the 11 months ending August 2026, Callaway rose from 3rd to 1st among golf club brands worldwide.
How did search popularity change for golf club brands worldwide in August 2026?
5 changes
In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf club brands worldwide, at 36.3%.
In August 2026, Titleist lost estimated Share of Search among golf club brands worldwide, from 35.5% to 29.7%.
In August 2026, TaylorMade lost estimated Share of Search among golf club brands worldwide, from 29% to 24.3%.
In August 2026, Cobra Golf lost estimated Share of Search among golf club brands worldwide, from 5.8% to 4.9%.
In August 2026, PING lost estimated Share of Search among golf club brands worldwide, from 5.8% to 4.9%.
How is Callaway measured?
Brandwave collects information about searches that people make online using Callaway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- callaway
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Is Callaway your brand?
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