Bridgestone vs Callaway:Which is more popular by branded search?
In August 2026, Bridgestone and Callaway were level on Share of Search among golf balls worldwide, with an estimated 368K branded searches each, at 27.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bridgestone or Callaway?
Compare the golf balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bridgestone, Callaway. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Callaway | Titleist | TaylorMade | Srixon | Wilson |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 13.5% | 20.1% | 16.5% | 4.1% | 0.81% |
| Nov 2025 | 42.2% | 15.4% | 18.9% | 18.9% | 3.8% | 0.76% |
| Dec 2025 | 40.2% | 14.7% | 22% | 18% | 4.4% | 0.72% |
| Jan 2026 | 42.3% | 15.5% | 18.9% | 18.9% | 3.8% | 0.62% |
| Feb 2026 | 44.6% | 13.4% | 20% | 16.3% | 4.9% | 0.8% |
| Mar 2026 | 38.4% | 14% | 25.7% | 17.2% | 4.2% | 0.57% |
| Apr 2026 | 27.3% | 27.3% | 22.3% | 18.2% | 4.5% | 0.49% |
| May 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.56% |
| Jun 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.68% |
| Jul 2026 | 35.6% | 15.9% | 23.8% | 19.4% | 4.8% | 0.52% |
| Aug 2026 | 27.2% | 27.2% | 22.3% | 18.2% | 4.5% | 0.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bridgestone and Callaway comparison changed over the last 12 months?
3 findings
- Bridgestone was ahead of Callaway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among golf balls worldwide moved from 45% to 27.2%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 11 months ending August 2026, Callaway’s estimated Share of Search among golf balls worldwide moved from 13.5% to 27.2%, and its estimated monthly branded searches moved from 165K to 368K.
How did search popularity change for golf balls worldwide in August 2026?
2 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf balls worldwide, at 27.2%.
In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bridgestone’s and Callaway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bridgestone
1 branded search term
- bridgestone
Callaway
1 branded search term
- callaway
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.