Brandwave

Bridgestone vs Srixon:Which is more popular by branded search?

In August 2026, Bridgestone had more branded searches than Srixon among golf balls worldwide. Bridgestone was estimated to have 368K branded searches compared to Srixon’s 60.5K, and held a 27.2% Share of Search versus Srixon’s 4.5%. These are worldwide searches for English-language branded terms.

Share of Search among golf balls worldwide in August 2026Which is more popular in search, Bridgestone or Srixon?
Bridgestone27.2%368K searches
vs
Srixon4.5%60.5K searches

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Which is more popular in search, Bridgestone or Srixon?

Compare the golf balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bridgestone and Srixon among golf balls worldwide, by month

Share of Search by month for Bridgestone, Srixon. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneCallawayTitleistTaylorMadeSrixonWilson
Oct 202545%13.5%20.1%16.5%4.1%0.81%
Nov 202542.2%15.4%18.9%18.9%3.8%0.76%
Dec 202540.2%14.7%22%18%4.4%0.72%
Jan 202642.3%15.5%18.9%18.9%3.8%0.62%
Feb 202644.6%13.4%20%16.3%4.9%0.8%
Mar 202638.4%14%25.7%17.2%4.2%0.57%
Apr 202627.3%27.3%22.3%18.2%4.5%0.49%
May 202631.1%17%25.4%20.8%5.1%0.56%
Jun 202631.1%17%25.4%20.8%5.1%0.68%
Jul 202635.6%15.9%23.8%19.4%4.8%0.52%
Aug 202627.2%27.2%22.3%18.2%4.5%0.6%
Sep 2026——————

How has the Bridgestone and Srixon comparison changed over the last 12 months?

  • Bridgestone was ahead of Srixon in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among golf balls worldwide moved from 45% to 27.2%, and its estimated monthly branded searches moved from 550K to 368K.
  • Across the 11 months ending August 2026, Srixon’s estimated Share of Search among golf balls worldwide moved from 4.1% to 4.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for golf balls worldwide in August 2026?

  1. In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%.

  2. Srixon’s estimated Share of Search among golf balls worldwide has lost ground for 3 months in a row, from 5.1% to 4.5% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bridgestone’s and Srixon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgestone

1 branded search term

  • bridgestone

Srixon

1 branded search term

  • srixon

How the Brand Demand Index is measured

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