Brandwave

Bridgestone vs Titleist:Which is more popular by branded search?

In August 2026, Bridgestone had more branded searches than Titleist among golf balls worldwide. Bridgestone was estimated to have 368K branded searches compared to Titleist’s 301K, and held a 27.2% Share of Search versus Titleist’s 22.3%. These are worldwide searches for English-language branded terms.

Share of Search among golf balls worldwide in August 2026Which is more popular in search, Bridgestone or Titleist?
Bridgestone27.2%368K searches
vs
Titleist22.3%301K searches

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Which is more popular in search, Bridgestone or Titleist?

Compare the golf balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bridgestone and Titleist among golf balls worldwide, by month

Share of Search by month for Bridgestone, Titleist. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneCallawayTitleistTaylorMadeSrixonWilson
Oct 202545%13.5%20.1%16.5%4.1%0.81%
Nov 202542.2%15.4%18.9%18.9%3.8%0.76%
Dec 202540.2%14.7%22%18%4.4%0.72%
Jan 202642.3%15.5%18.9%18.9%3.8%0.62%
Feb 202644.6%13.4%20%16.3%4.9%0.8%
Mar 202638.4%14%25.7%17.2%4.2%0.57%
Apr 202627.3%27.3%22.3%18.2%4.5%0.49%
May 202631.1%17%25.4%20.8%5.1%0.56%
Jun 202631.1%17%25.4%20.8%5.1%0.68%
Jul 202635.6%15.9%23.8%19.4%4.8%0.52%
Aug 202627.2%27.2%22.3%18.2%4.5%0.6%
Sep 2026——————

How has the Bridgestone and Titleist comparison changed over the last 12 months?

  • Bridgestone was ahead of Titleist in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among golf balls worldwide moved from 45% to 27.2%, and its estimated monthly branded searches moved from 550K to 368K.
  • Across the 11 months ending August 2026, Titleist’s estimated Share of Search among golf balls worldwide moved from 20.1% to 22.3%, and its estimated monthly branded searches moved from 246K to 301K.

How did search popularity change for golf balls worldwide in August 2026?

  1. In August 2026, Callaway overtook Titleist to rank 2nd among golf balls worldwide, at 27.2%.

  2. In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%.

  3. In August 2026, Titleist lost estimated Share of Search among golf balls worldwide, from 23.8% to 22.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Bridgestone’s and Titleist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgestone

1 branded search term

  • bridgestone

Titleist

1 branded search term

  • titleist

How the Brand Demand Index is measured

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