How popular isWilson in search?
In August 2026, there were an estimated 8.1K branded searches for Wilson worldwide which is down 18.2% over the last 11 months. Wilson holds 0.6% estimated Share of Search among golf balls worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bridgestone27.2%
Callaway27.2%Titleist22.3%
TaylorMade18.2%
Srixon4.5%
Wilson0.6%
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Which golf balls compete with Wilson?
Share of Search by month for Bridgestone, Callaway, Titleist, TaylorMade, Srixon, Wilson. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Callaway | Titleist | TaylorMade | Srixon | Wilson |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 13.5% | 20.1% | 16.5% | 4.1% | 0.81% |
| Nov 2025 | 42.2% | 15.4% | 18.9% | 18.9% | 3.8% | 0.76% |
| Dec 2025 | 40.2% | 14.7% | 22% | 18% | 4.4% | 0.72% |
| Jan 2026 | 42.3% | 15.5% | 18.9% | 18.9% | 3.8% | 0.62% |
| Feb 2026 | 44.6% | 13.4% | 20% | 16.3% | 4.9% | 0.8% |
| Mar 2026 | 38.4% | 14% | 25.7% | 17.2% | 4.2% | 0.57% |
| Apr 2026 | 27.3% | 27.3% | 22.3% | 18.2% | 4.5% | 0.49% |
| May 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.56% |
| Jun 2026 | 31.1% | 17% | 25.4% | 20.8% | 5.1% | 0.68% |
| Jul 2026 | 35.6% | 15.9% | 23.8% | 19.4% | 4.8% | 0.52% |
| Aug 2026 | 27.2% | 27.2% | 22.3% | 18.2% | 4.5% | 0.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.2% | 368K | -18.2% | -8.3 points | |
| 2, moved from 4th to 2nd | 27.2% | 368K | +83.1% | +11.3 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 22.3% | 301K | 0% | -1.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 18.2% | 246K | 0% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 60.5K | 0% | -0.3 points | |
| 6, held 6th | 0.6% | 8.1K | +22.7% | +0.1 points |
27.2%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -8.3 points.
2.
Callaway27.2%
Moved from 4th to 2nd. 368K estimated branded searches, +83.1% vs prior month. Share +11.3 points.
3.
22.3%
Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.5 points.
18.2%
Moved from 3rd to 4th. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.
4.5%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
0.6%
Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Wilson and its closest rivals
How has branded search demand for Wilson changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wilson worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among golf balls worldwide held steady, from 0.81% to 0.6%.
How did search popularity change for golf balls worldwide in August 2026?
6 changes
In August 2026, Callaway overtook TaylorMade to rank 2nd among golf balls worldwide, at 27.2%.
In August 2026, Bridgestone lost estimated Share of Search among golf balls worldwide, from 35.6% to 27.2%.
In August 2026, Titleist lost estimated Share of Search among golf balls worldwide, from 23.8% to 22.3%.
In August 2026, TaylorMade lost estimated Share of Search among golf balls worldwide, from 19.4% to 18.2%.
Srixon’s estimated Share of Search among golf balls worldwide has lost ground for 3 months in a row, from 5.1% to 4.5% in August 2026.
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does Wilson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Basketball brands | 5th of 5 | 0.04% | Show ranking |
| Golf balls | 6th of 6 | 0.6% | Shown above |
| Volleyballs | 5th of 6 | 1.1% | Show ranking |
| Tennis rackets | 5th of 6 | 1.4% | Show ranking |
| Tennis racket brands | 5th of 5 | 1.5% | Show ranking |
| Tennis balls | 4th of 6 | 4.2% | Show ranking |
| Squash rackets | 4th of 6 | 8.2% | Show ranking |
| Squash racket brands | 4th of 5 | 8.6% | Show ranking |
How is Wilson measured?
Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wilson padel
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Is Wilson your brand?
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