Brandwave

Basketball brands:Which brands are most popular in search?

In August 2026, Nike was the most searched among basketball brands worldwide, with an estimated 20.4M branded searches and 96.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike96.8%
  2. Baden2.1%
  3. Spalding0.64%
  4. Molten0.35%
  5. Wilson0.04%

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Share of SearchLeaderboard

Compare the basketball brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among basketball brands worldwide, by month

Share of Search by month for Nike, Baden. The figures are in the table below the chart.

View monthly share of search table
MonthNikeBadenSpaldingMoltenWilson
Oct 202597.4%1.4%0.64%0.43%0.05%
Nov 202598.3%0.97%0.36%0.29%0.03%
Dec 202598%1.2%0.43%0.36%0.03%
Jan 202697.9%1.2%0.43%0.43%0.03%
Feb 202697.6%1.4%0.53%0.43%0.05%
Mar 202697.6%1.4%0.53%0.35%0.03%
Apr 202697.1%1.8%0.64%0.43%0.04%
May 202697.1%1.8%0.64%0.43%0.04%
Jun 202696.8%2.1%0.64%0.35%0.04%
Jul 202696.6%1.7%0.64%0.95%0.03%
Aug 202696.8%2.1%0.64%0.35%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Nike

    96.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Baden

    2.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  3. 3.Spalding

    0.64%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Molten

    0.35%

    Moved from 3rd to 4th. 74K estimated branded searches, -63.2% vs prior month. Share -0.6 points.

  5. 5.Wilson

    0.04%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among basketball brands worldwide?

In August 2026, Nike was the most searched among basketball brands worldwide, with an estimated 20.4M branded searches and 96.8% estimated Share of Search within this set. Baden is in 2nd place, 94.7 percentage points behind at 2.1% Share of Search.

Global basketball brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nike97.4% → 96.8%98.3%Nov 202596.6%Jul 20261st
Baden1.4% → 2.1%2.1%Jun 20260.97%Nov 20252nd
Spalding0.64%0.64%Oct 20250.36%Nov 20253rd
Molten0.43% → 0.35%0.95%Jul 20260.29%Nov 20254th
Wilson0.05% → 0.04%0.05%Feb 20260.03%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide decreased from 97.4% to 96.8%.
  • Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide increased from 1.4% to 2.1%.
  • Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball brands worldwide peaked at 98.3% in November 2025 and was lowest at 96.6% in July 2026.
  • Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide peaked at 2.1% in June 2026 and was lowest at 0.97% in November 2025.
  • Across the 11 months ending August 2026, Spalding, Molten and Wilson held steady: their estimated Share of Search among basketball brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for basketball brands worldwide in August 2026?

  1. In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%.

  2. In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.

  3. Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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