How popular isWilson in search?
In August 2026, there were an estimated 8.1K branded searches for Wilson worldwide which is down 18.2% over the last 11 months. Wilson holds 4.2% estimated Share of Search among tennis balls worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tennis balls compete with Wilson?
Share of Search by month for Babolat, Dunlop, Head, Wilson, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Babolat | Dunlop | Head | Wilson | PENN | Slazenger |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 14.6% | 6.5% | 4.4% | 1.3% | 0.39% |
| Nov 2025 | 72.9% | 14.6% | 6.5% | 4.4% | 1.3% | 0.32% |
| Dec 2025 | 69.4% | 17% | 7.6% | 4.2% | 1.5% | 0.3% |
| Jan 2026 | 73.5% | 14.7% | 6.6% | 3.6% | 1.3% | 0.32% |
| Feb 2026 | 75% | 12.3% | 6.7% | 4.5% | 1.1% | 0.33% |
| Mar 2026 | 73.1% | 14.7% | 6.6% | 3.6% | 1.6% | 0.44% |
| Apr 2026 | 75.1% | 12.3% | 6.7% | 3.7% | 1.6% | 0.46% |
| May 2026 | 73.7% | 14.8% | 5.4% | 3.6% | 2% | 0.58% |
| Jun 2026 | 76.5% | 12.6% | 4.6% | 3.8% | 2% | 0.6% |
| Jul 2026 | 73.1% | 14.7% | 5.4% | 3.6% | 2.4% | 0.87% |
| Aug 2026 | 69.7% | 17.1% | 6.2% | 4.2% | 2.3% | 0.52% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.7% | 135K | 0% | -3.4 points | |
| 2, held 2nd | 17.1% | 33.1K | +22.1% | +2.4 points | |
| 3, held 3rd | 6.2% | 12.1K | +22.2% | +0.9 points | |
| 4, held 4th | 4.2% | 8.1K | +22.7% | +0.6 points | |
| 5, held 5th | 2.3% | 4.4K | 0% | -0.1 points | |
| 6, held 6th | 0.52% | 1K | -37.5% | -0.4 points |
1.
Babolat69.7%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.
2.
Dunlop17.1%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.
3.
Head6.2%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.
Wilson
4.2%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
5.
PENN2.3%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.52%
Held 6th. 1K estimated branded searches, -37.5% vs prior month. Share -0.4 points.
Compare search popularity between Wilson and its closest rivals
Every comparison with Wilson
20 comparisons
- Baden vs Wilson
- Molten vs Wilson
- Nike vs Wilson
- Spalding vs Wilson
- Babolat vs Wilson
- Bridgestone vs Wilson
- Callaway vs Wilson
- Dunlop vs Wilson
- Head vs Wilson
- Mikasa vs Wilson
- Srixon vs Wilson
- TaylorMade vs Wilson
- Titleist vs Wilson
- Wilson vs Yonex
- Tecnifibre vs Wilson
- Prince vs Wilson
- Tachikara vs Wilson
- PENN vs Wilson
- Slazenger vs Wilson
- Eye vs Wilson
How has branded search demand for Wilson changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wilson worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis balls worldwide held steady, from 4.4% to 4.2%.
How did search popularity change for tennis balls worldwide in August 2026?
6 changes
In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%.
In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%.
In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%.
In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%.
Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Where does Wilson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Basketball brands | 5th of 5 | 0.04% | Show ranking |
| Golf balls | 6th of 6 | 0.6% | Show ranking |
| Volleyballs | 5th of 6 | 1.1% | Show ranking |
| Tennis rackets | 5th of 6 | 1.4% | Show ranking |
| Tennis racket brands | 5th of 5 | 1.5% | Show ranking |
| Tennis balls | 4th of 6 | 4.2% | Shown above |
| Squash rackets | 4th of 6 | 8.2% | Show ranking |
| Squash racket brands | 4th of 5 | 8.6% | Show ranking |
How is Wilson measured?
Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wilson padel
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Is Wilson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.