Brandwave

Squash racket brands:Which brands are most popular in search?

In August 2026, Tecnifibre was the most searched among squash racket brands worldwide, with an estimated 40.5K branded searches and 43.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tecnifibre43.2%
  2. Dunlop35.3%
  3. Head12.9%
  4. Wilson8.6%
  5. Prince's Gate Hotel0.01%

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Share of SearchLeaderboard

Compare the squash racket brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among squash racket brands worldwide, by month

Share of Search by month for Tecnifibre, Dunlop, Head, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthTecnifibreDunlopHeadWilsonPrince's Gate Hotel
Oct 202541.2%33.7%15.1%10.1%0%
Nov 202541.2%33.7%15.1%10.1%0%
Dec 202537.1%37.1%16.6%9.1%0.01%
Jan 202637.1%37.1%16.6%9.1%0%
Feb 202639%31.9%17.4%11.7%0.01%
Mar 202642%34.3%15.3%8.4%0%
Apr 202644.8%29.9%16.4%9%0%
May 202643.2%35.3%12.9%8.6%0%
Jun 202642.3%34.7%12.7%10.4%0%
Jul 202643.1%35.3%12.9%8.6%0.01%
Aug 202643.2%35.3%12.9%8.6%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tecnifibre

    43.2%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  2. 2.Dunlop

    35.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Head

    12.9%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Wilson

    8.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Prince's Gate Hotel

    0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among squash racket brands worldwide?

In August 2026, Tecnifibre was the most searched among squash racket brands worldwide, with an estimated 40.5K branded searches and 43.2% estimated Share of Search within this set. Dunlop is in 2nd place, 7.9 percentage points behind at 35.3% Share of Search.

Global squash racket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tecnifibre41.2% → 43.2%44.8%Apr 202637.1%Dec 20251st
Dunlop33.7% → 35.3%37.1%Jan 202629.9%Apr 20262nd
Head15.1% → 12.9%17.4%Feb 202612.7%Jun 20263rd
Wilson10.1% → 8.6%11.7%Feb 20268.4%Mar 20264th
Prince's Gate Hotel0% → 0.01%0.01%Jul 20260%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash racket brands worldwide increased from 41.2% to 43.2%.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash racket brands worldwide increased from 33.7% to 35.3%.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among squash racket brands worldwide decreased from 15.1% to 12.9%.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash racket brands worldwide decreased from 10.1% to 8.6%.
  • Across the 11 months ending August 2026, Tecnifibre’s estimated Share of Search among squash racket brands worldwide peaked at 44.8% in April 2026 and was lowest at 37.1% in December 2025.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among squash racket brands worldwide peaked at 37.1% in January 2026 and was lowest at 29.9% in April 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among squash racket brands worldwide peaked at 17.4% in February 2026 and was lowest at 12.7% in June 2026.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash racket brands worldwide peaked at 11.7% in February 2026 and was lowest at 8.4% in March 2026.
  • Across the 11 months ending August 2026, Prince's Gate Hotel held steady: its estimated Share of Search among squash racket brands worldwide moved less than 0.5 percentage points.

How did search popularity change for squash racket brands worldwide in August 2026?

  1. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How the Brand Demand Index is measured

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