Brandwave

How popular isEye?

In September 2026, people searched for Eye by name about 140 times worldwide, a 46.2% decrease from the previous year. These searches made up 0.12% of all global squash racket brand searches, placing Eye sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about squash racket brands, Eye did not appear in any of the answers.

Search and AI answers in September 2026

Eye is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. HeadShare of searches 50.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. TecnifibreShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WilsonShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PrinceShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EyeShare of searches 0.12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top squash racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eye did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tecnifibre1st
  2. Dunlop2nd
  3. Head3rd
  4. Wilson–
  5. Prince–
  6. Eye–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tecnifibre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prince0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eye0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about squash racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which squash racket brands compete with Eye?

Eye against squash racket brands worldwide, by month

Share of searches by month for Head, Tecnifibre, Wilson, Prince, Eye. The figures are in the table below the chart.

View monthly share of searches table
MonthHeadTecnifibreWilsonPrinceDunlopEye
Oct 202546.8%37.2%9.1%5%1.7%0.24%
Nov 202548.5%35.7%8.7%4.8%2.1%0.19%
Dec 202550%34.7%8.5%4.6%2%0.18%
Jan 202652.2%31.4%7.7%6.3%2.3%0.2%
Feb 202650.7%32.9%9.8%4.4%1.9%0.21%
Mar 202650.4%34.5%6.9%5.6%2.5%0.18%
Apr 202652.9%33.4%6.7%4.5%2.4%0.14%
May 202651.7%34.1%6.8%5.6%1.6%0.14%
Jun 202653.6%29.9%7.3%7.3%1.7%0.13%
Jul 202656.4%29.1%5.8%7.1%1.4%0.15%
Aug 202650.2%36%7.2%4.8%1.7%0.12%
Sep 202650.2%36%7.2%4.8%1.7%0.12%
  1. 1.Head

    50.2%

    Held 1st. 56.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Wilson

    7.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Prince

    4.8%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dunlop

    1.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Eye

    0.12%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Eye and its closest rivals

Every comparison with Eye

5 comparisons

How has branded search demand for Eye changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Eye worldwide fell from 260 to 140.
  • Across the 12 months ending September 2026, Eye’s share of searches among squash racket brands worldwide held steady, from 0.24% to 0.12%.

How did search popularity change for squash racket brands worldwide in September 2026?

3 changes
  1. Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.

  2. Estimated monthly branded searches for Eye worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

  3. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Eye’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Eye’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • eye squash

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Eye your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.