Brandwave

How popular isWilson in search?

In August 2026, there were an estimated 8.1K branded searches for Wilson worldwide which is down 18.2% over the last 11 months. Wilson holds 8.6% estimated Share of Search among squash racket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tecnifibre43.2%
  2. Dunlop35.3%
  3. Head12.9%
  4. Wilson8.6%
  5. Prince's Gate Hotel0.01%
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Which squash racket brands compete with Wilson?

Wilson against squash racket brands worldwide, by month

Share of Search by month for Tecnifibre, Dunlop, Head, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthTecnifibreDunlopHeadWilsonPrince's Gate Hotel
Oct 202541.2%33.7%15.1%10.1%0%
Nov 202541.2%33.7%15.1%10.1%0%
Dec 202537.1%37.1%16.6%9.1%0.01%
Jan 202637.1%37.1%16.6%9.1%0%
Feb 202639%31.9%17.4%11.7%0.01%
Mar 202642%34.3%15.3%8.4%0%
Apr 202644.8%29.9%16.4%9%0%
May 202643.2%35.3%12.9%8.6%0%
Jun 202642.3%34.7%12.7%10.4%0%
Jul 202643.1%35.3%12.9%8.6%0.01%
Aug 202643.2%35.3%12.9%8.6%0.01%
Sep 2026—————

  1. 1.Tecnifibre

    43.2%

    Held 1st. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  2. 2.Dunlop

    35.3%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Head

    12.9%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Wilson

    8.6%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Prince's Gate Hotel

    0.01%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Wilson and its closest rivals

How has branded search demand for Wilson changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wilson worldwide fell from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash racket brands worldwide decreased from 10.1% to 8.6%.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among squash racket brands worldwide peaked at 11.7% in February 2026 and was lowest at 8.4% in March 2026.

How did search popularity change for squash racket brands worldwide in August 2026?

  1. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Wilson compete?

Wilson is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball brands5th of 50.04%Show ranking
Golf balls6th of 60.6%Show ranking
Volleyballs5th of 61.1%Show ranking
Tennis rackets5th of 61.4%Show ranking
Tennis racket brands5th of 51.5%Show ranking
Tennis balls4th of 64.2%Show ranking
Squash rackets4th of 68.2%Show ranking
Squash racket brands4th of 58.6%Shown above

How is Wilson measured?

Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wilson padel

Do you work for Wilson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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