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Tennis balls:Which brands are most popular in search?

In August 2026, Babolat was the most searched among tennis balls worldwide, with an estimated 135K branded searches and 69.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Babolat69.7%
  2. Dunlop17.1%
  3. Head6.2%
  4. Wilson4.2%
  5. PENN2.3%
  6. Slazenger0.52%

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Share of SearchLeaderboard

Compare the tennis balls shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tennis balls worldwide, by month

Share of Search by month for Babolat, Dunlop, Head, Wilson, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthBabolatDunlopHeadWilsonPENNSlazenger
Oct 202572.8%14.6%6.5%4.4%1.3%0.39%
Nov 202572.9%14.6%6.5%4.4%1.3%0.32%
Dec 202569.4%17%7.6%4.2%1.5%0.3%
Jan 202673.5%14.7%6.6%3.6%1.3%0.32%
Feb 202675%12.3%6.7%4.5%1.1%0.33%
Mar 202673.1%14.7%6.6%3.6%1.6%0.44%
Apr 202675.1%12.3%6.7%3.7%1.6%0.46%
May 202673.7%14.8%5.4%3.6%2%0.58%
Jun 202676.5%12.6%4.6%3.8%2%0.6%
Jul 202673.1%14.7%5.4%3.6%2.4%0.87%
Aug 202669.7%17.1%6.2%4.2%2.3%0.52%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Babolat

    69.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Dunlop

    17.1%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +2.4 points.

  3. 3.Head

    6.2%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Wilson

    4.2%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.PENN

    2.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Slazenger

    0.52%

    Held 6th. 1K estimated branded searches, -37.5% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among tennis balls worldwide?

In August 2026, Babolat was the most searched among tennis balls worldwide, with an estimated 135K branded searches and 69.7% estimated Share of Search within this set. Dunlop is in 2nd place, 52.6 percentage points behind at 17.1% Share of Search.

Global tennis balls, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Babolat72.8% → 69.7%76.5%Jun 202669.4%Dec 20251st
Dunlop14.6% → 17.1%17.1%Aug 202612.3%Feb 20262nd
Head6.5% → 6.2%7.6%Dec 20254.6%Jun 20263rd
Wilson4.4% → 4.2%4.5%Feb 20263.6%Jul 20264th
PENN1.3% → 2.3%2.4%Jul 20261.1%Feb 20265th
Slazenger0.39% → 0.52%0.87%Jul 20260.3%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis balls worldwide decreased from 72.8% to 69.7%.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis balls worldwide increased from 14.6% to 17.1%.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among tennis balls worldwide increased from 1.3% to 2.3%.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis balls worldwide peaked at 76.5% in June 2026 and was lowest at 69.4% in December 2025.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tennis balls worldwide peaked at 17.1% in August 2026 and was lowest at 12.3% in February 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis balls worldwide peaked at 7.6% in December 2025 and was lowest at 4.6% in June 2026.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among tennis balls worldwide peaked at 2.4% in July 2026 and was lowest at 1.1% in February 2026.
  • Across the 11 months ending August 2026, Head, Wilson and Slazenger held steady: their estimated Share of Search among tennis balls worldwide each moved less than 0.5 percentage points.

How did search popularity change for tennis balls worldwide in August 2026?

  1. In August 2026, Dunlop gained estimated Share of Search among tennis balls worldwide, from 14.7% to 17.1%.

  2. In August 2026, Head gained estimated Share of Search among tennis balls worldwide, from 5.4% to 6.2%.

  3. In August 2026, Wilson gained estimated Share of Search among tennis balls worldwide, from 3.6% to 4.2%.

  4. In August 2026, Babolat lost estimated Share of Search among tennis balls worldwide, from 73.1% to 69.7%.

  5. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

  6. Estimated monthly branded searches for Slazenger worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

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